Eyerim how to build from a start up successful business

How to build from a startup successful business

How to think big and make money with your marketing

Pavol AdamčákCEO ui42 digital

Magic Script founder

MarianZeleniakE-commerce consultant

Google Partners Certified Trainer

for Mobile

SamuelOndrišákPPC team leader

Google Partners Certified Trainer

for Export

YassamanOmidbakhshFounder eyerim

20 years of experience (est.1997)

50+ professionals

200+ satisfied clients

Over 500 projects

Lab for testing User Experience

CMS – Buxus (1st Slovak CMS)

Proprietary + Confidential

ui42export partner

e-commerce ecosystem

supercloud of specialists

technology agregator

14

Proprietary + Confidential

eyerim

PL tips:

PL tips summary

1. Cash On Delivery works

2. Ceneo.pl + Skapiec.pl (price comparisons work)

3. Google Shopping: only product specific campaigns

work

4. Native speaker is not enough

5. SEO analysis + UX view on the web is essential

VS.

Acceleration of SK / CZ + Nordics

SK + CZ tips

1. We implemented Shopping campaigns in CZ

2. Separated “brand” adgroups to “brand + model”

adgroups

3. Launched DSA campaigns (product specific)

4. Launched dynamic remarketing

RO tips

1. Cash On Delivery > 90%

2. Counties instead of Postal Codes

3. Select boxes

4. 2-year warranty rocks!

5. Sales - best is percentual discount badge in image

Where is Google shopping, there we go...

1.

2.

3.

4.

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2179 zmien cien klikov

...len za minulú noc

jana.melisova@ui42.com

Proprietary + Confidential

5

Tools

You can

Use

Tomorrow

Proprietary + Confidential

SEO + Market research: Collabim.CZ

Proprietary + Confidential

SEO + Market research: Collabim.CZ

Proprietary + Confidential

Proprietary + Confidential

Proprietary + Confidential

Zvýšenie miery konverzie s GetSiteControl.com

Proprietary + Confidential

Proprietary + Confidential

+25%Conversion Rate

On Mobile

Here we can put test my site for SK

Then show the graph of comparison to RO

And then show test my site for RO

Proprietary + Confidential

Mobile is NOW bigger than desktop

ui42startup 20 years ago:)

Ďakujeme a máme pre vás darček

pavol.adamcak@ui42.com | samuel.ondrisak@ui42.com

marian.zeleniak@ui42.com

List of comparison sites by country

Use them to enter the markets

Test your conversion rates

Get market validation

17 countries

+70 comparis

https://goo.gl/WAjPLM

Proprietary + Confidential

How we changed priorities?

Nordics were expansive, even though it was growing fast

Cost of revenue in CEE was better - we implemented Magic Script and focused

on revenue growth with maximizing efficiency

We were burning our runaway - we were in second round of fundraising - we

needed to really make money

How we started

First beaking point

Expansion - > we have had impression that we need local agencies

Local agency is not the key - people technical knowledge

How we changed structure after taking over SK - CZ

Google shopping

We always start with shopping

Where is shopping? (graphics)

Bloomarty structure video link (use goo.gl)

Samo’s Scripts with the link

PNO shopping comparisons? vs. AdWords classics

SEO keyword mapping

Gives us info about popular brands

Validates our website’s structure and content

https://docs.google.com/spreadsheets/d/1iMvT4o9pDy_wwG13Y3dnx8ycXb_k

OrQbQcOOvJPttoQ/edit#gid=361260709