EXT 503 - The Edmonton Urban Tapestry Project

PREPARED BY:

E-JCS CONSULTANTS

EILEEN RATKEJOANNA WIEBE

CAROL RICHARDSONSIMRIT PARMAR

MAY 22, 2008

The City of Edmonton Urban Tapestry Project

e-Collaboration Strategic Assessment

The City of Edmonton Urban Tapestry Project e-Collaboration Strategy

Agenda:

Project Vision

The City of Edmonton is planning an e-collaboration initiative to promote

awareness of history and stories about locations in the urban core and Old

Strathcona area, including the University of Alberta as part of its urban revitalization and transformation vision

for the City.

Usage Usage OpportunityOpportunity

Actively research information about government benefits and services

Less likely to conduct online transactions

To round out the citizen experience

Drive increase value from IT investments

Promote the web as a place to actact

Government Web Sites are Popular with Canadians – Forrester Research

Key Insight: The City of Edmonton Tapestry Project offers a leading opportunity for the citizens of Edmonton to engage through active involvement

and collaboration.

Requirements for a Citizen eCollaboration Strategy

Clearly demonstrate to site visitors the benefits of web interactions by:

Leading citizens toward self-service Web interactions

Ensure an easy to use interface and an easy way to resolve self-service problems

Make Web interactions follow rules of conversation

Recall repeat visitors’ identity and preferences based on user volunteered data

Forrester Benchmark 2007: Minimal Progress in eGovernment Adoption

The City of Edmonton Urban Tapestry Project e-Collaboration Strategy

Citizen Experience

http://www.youtube.com/watch?v=b1f44JSqOnU

Three Phased Approach

Foundational Layer Conclusion of Open Call Post-Crowdsourcing Built

www.edmonton.ca/tapestrywww.edmonton.ca/tapestry

The City of Edmonton Urban Tapestry Project e-Collaboration Strategy

10

Weighted Social Networking Solutions Overlay

Source: Gartner Magic Quadrant for Team Collaboration and Social Software, 2007

258

247

260

Key Data Points:

•25 companies considered

•15 excluded based on

completeness of vision and ability to

execute

•10 underwent rigorous

assessment

•3 Short Listed

Social Networking Software Top Three Short Listed

Social Networking Software Vendors

IBM Lotus Connections

Novell “Groupwise” ICEcore

The City of Edmonton Urban Tapestry Project e-Collaboration Strategy

Edmonton Urban Tapestries Project Implementation Framework

Assessment & Planning

~ 4 – 8 Weeks

Design~ 3 – 6 months

Measurement and Ongoing Improvement

Service Management , Governance & PMO

Business Case Creation

Management Review of Strategy

Architecture Design

Core Process Design

Stabilization and Continuous Improvement

•3 & 12 Month Audit

Future Service Assessment

Stakeholder Reviews

Deployment Planning

Pilot

RFP & Vendor Selection

Implementation~6 – 12 months

Proof of Concept

Solution Development

Production Deployment

Challenges and Insights to Consider

AttributesAttributes Measurement Measurement

Leading citizens toward self-service Web interactions

Ensure an easy to use interface and an easy way to resolve self-service problems

Make Web interactions follow rules of conversation

Recall repeat visitors’ identity and preferences based on user volunteered data

500 Entrants to Open Call

1500 Personal Accounts Started

Conversion Rate ~5%

Bounce Rate <50%

User Satisfaction Input

Success Criteria: Case Study – Urban Tapestries – UK

Next Steps

Review Recommendations with key stakeholder groups

Take Go No Go Decision

If yes, Prepare to Conduct Restricted RFP

Determine Roles and Responsibilities (Refer to DACI Decision Making Model in Appendix of Report)

Feel Free to Contact eJCS Consultants at any time for further information

THE CITY OF EDMONTON URBAN TAPESTRY PROJECT

E-COLLABORATION STRATEGY

THANK YOU