Experiential digital culture 110225

RAMESH JAIN JAIN@ICS.UCI.EDU

(FACEBOOK, TWITTER: JAIN49)

WITH SEVERAL COLLABORATORS

Evolving Culture

  Excellence of taste in the fine arts and humanities, also known as high culture

  An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning

  The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group

Technology and Culture

Invention

Experiences Life = (Events)

The Story of Human Civilization is the Story of Experiential

Communication among Humans.

Sharing Experiences Re-living Experiences

Recording Experiences Learning from Experiences

Share experiences : Languages

Across Time : Writing

Making it portable : Paper

Democratization : Gutenberg Press

Gutenberg: Major Event in Cultural History

It changed the world in many ways.

Gutenberg’s legacy still lives.

I see the new era beginning now.

Telegraph: Instantaneous Remote

Telephone: Remote Speech

Photography: Recording Visual Experience

Audio Recording: Electrical Signals enter recording space

Radio: Live Broadcast

Television: Live Broadcast combines two Media

Computing 1: Data

  Main applications:   Scientific and engineering   Business

  Users:   Sophisticated   Expected to be trained

Digital Processing

Computing 2: Information and Communication

  Main applications:   Information   Communication

  Users:   Common people in ‘developed world’   Easy access using keyboards

Internet: The Game Changer

Communicating Experiences: Spatial and Temporal

Inventions Application Impact Languages Communicate symbolic experiences

Written Languages Record Symbolic experiences (time)

Paper Portability (space)

Print Mass distribution (time and space)

Telegraph Remote narrow communication (space)

Telephone Remote analog communication (space)

Radio Analog broadcasting of sound (space)

Television Combining two senses – media (space)

Recording media Photos, audio, video (time)

Digital processing Machine enhancement and processing

Internet Interactive Multimedia communication

Most influential Invention in history so far.

Future of Communication

Computing 3: Experience   Main applications:

  Experiential communication   Experience management

  Users:   Humans   No language issues

Mary Had a Little …

Evolution of Web:

  Document created by Humans.   Text, Music, Movies

  Data collected by Humans   Photos, Audio, …

Documents to Data

Yesterday – Today - Tomorrow

Then and Now: Same People

New Generation What the heck is this, Nana?

Recent Evolution of Digital Culture

Maureen Dowd in NYT

We watch in awe as revolutions somersault through the Middle East. We see instantaneous digital communication as a weapon against oppression and, in the hands of tyrants who tap into its power, as a weapon for oppression.

FINALLY -- Beyond Gutenberg

We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.

John Doerr, Partner, KPCB

Evolution of Web:

  Document created by Humans.   Text, Music, Movies

  Data collected by Humans   Photos, Audio, …

Documents, Data, Events

  Events happen.   Most documents describe events and objects in

those.   Most data is collected for events.

Events take place in the real world.

Events result in Data and Documents

Tsunami 2004

Experiential Data

Reports on the event Visualization using data

Events are ‘Connectors’ Events create ‘Context’

Spatial Causal

Experiential Informational

Temporal Structural

People Things Places Time Experiences Events

Facebook and Twitter

Massive collection of events. Facebook reports 20 Billion updates

– 3 Billion Photos – each month.

Reporting events as micro-blogs

Events are currently just a time-indexed database.

Events usually cause domino effect. Does the flap of a butterfly’s wings in Brazil set off a

tornado in Texas?

From Micro Events to Situations

FROM TWEETS TO REVOLUTIONS

EventWeb: Compositing and Linking

Atomic and Composite Events

Lets Consider Three different scenarios

  Personal Media Management   Memories for Life; LifeLog, …

  Situation Detection and Control   Real Time Web

  Middle of the Pyramid   Bringing the digital dividend to all people

We are in the midst of the greatest Media Explosion.

Dealing with Photo Explosion   3 Billion Photos uploaded on Facebook –

every month.   We know that most people in the world are

not yet addicted to the Web, but do take photos.

Sudden Burst of Attention

  Hundreds of new companies   Instagram, PicPlz, Path, …   iPhoto, Picasa, Flickr, …   Hottest area in VC community

My own ‘venture’:

Meta Data for photos = Event Data

Urgent Challenge: Real Time Web

 Result of exponential growth in connectivity and sensors.

Micro-blogs: Twitter

  Each Tweet:   Used to be: What are you doing   Now it is: What’s happening

  Really an event reported by Humans   Can associate experiential data along with

information.   Time and location associated with each

Micro-events: Sensors detecting and chirping

(broadcasting) events

  Billions of disparate kinds of sensors being placed everywhere.

  Each sensor detects ‘basic events’ and broadcasts it in a simple form.

  Develop a system to process these micro-events and make them useful.

Situation Detection and Control

Aggregation and

Composition

Situation Detection

Alerts

Queries

Information

Emage: Event Image

  Divide space (world) into small Pixels of appropriate size.

  Assume that each event is a particle of a specific type. Create a Social Image for specific type of events.

  A time-ordered sequence of these emages will be similar to a video representing spatio-temporal changes in events of that type.

Example Social Image- (iphone)

iPhone   Spatio temporal variation: Event detection

Important Decisions From Tweets: Where to open the next store?

Swine flu social image and its segmentation

into ‘high’ and ‘low ’activity zones.

Situational controller

• Goal • Macro Situation • Rules

Micro event e.g. “Arrgggh, I

have a sore throat”

(Loc=New York, Date=12/09/10)

Macro situation

Control Action “Please visit nearest CDC

center at 4th St immediately”

Date=12/09/10

Alert Level=High

Level 1 personal threat + Level 3 Macro threat -> Immediate action

Situational Recommendation System

Dream: Web for the Middle of the Pyramid

For the first time in human history, more than 75% living people are using a device: Mobile Phone.

Mobiles everywhere

Life Needs

Health Education Agriculture Social

Highest

Middle 3 Billion

Top 1.5 Billion

Bottom 2 Billion

Middle of the Pyramid (MOP):

Ready, BUT …

Most attention by Technologists – so far.

Not Ready

Personalized Help for Everybody

  Meeting Basic Needs   Using Natural Technology   Centered around every

INDIVIDUAL.

  No Country Left Behind

Thanks for your time and attention.

For questions: jain@ics.uci.edu

Experiential digital culture 110225

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