Experience It In IMAX® - digitally! - AL.commedia.al.com/businessnews/other/IMAX Graphic for Media.pdfconventional 3d viewing pyramid imax 3d viewing pyramid imax effective screen

CONVENTIONAL 3D VIEWING PYRAMID

IMAX 3D VIEWING PYRAMID

IMAX EFFECTIVE SCREEN WIDTH

ORIGINALSCREEN WIDTH

IMAXSCREEN WIDTH

In IMAX 3D, images literally jumpoff the screen and into your lap!

IMAX’s maximized field of view results in a more immer-sive 3D experience than conventional systems projectingonto traditional screens.

Effective Screen WidthIn IMAX theatres, a larger effective screen width isachieved by bringing the screen closer to theaudience. IMAX’s customized, patented theatregeometry provides an immersive experience equalto a 20 to 230% increased screen area.

PROJECTION TECHNOLOGYIMAX’s revolutionary projection technology delivers crystal-clear images.- Dual-Projector System- Proprietary Image Enhancer- Enhanced Brightness and Contrast- Automatic Image Calibration- Image Processing Enhancements- Custom Server - Custom User Interface - Compatible with Multiplex TMS- Alternative Content Input

AUDIO TECHNOLOGYIMAX’s powerful audio system delivers laser-aligned digital sound.- Unrivalled Audio Fidelity and Dynamic Range- Custom Proportional Point Source Loudspeakers - Precisely Tuned for Superior Clarity and

Directionality - Optimized for Immersive Environment- Every Seat in Optimal Listening Position

THEATRE GEOMETRYIMAX’s customized theatre geometry maximizes your field of view.- Patented Immersive Theatre Geometry- Increased Effective Screen Width (retrofit)- Unparalleled IMAX 3D Experience

CUSTOM LENS SUITEProprietary IMAX Immersive Lens Suite Lens Throw Ratio Ranges

IMAX 1 0.83 – 0.97

IMAX 2 1.04 – 1.25

CONTENTOriginal documentaries and Hollywood’s biggestmovies in both 2D and IMAX 3D- Enhanced Source Material (IMAX DMR®)- Hollywood Movies Transformed into The IMAX

Experience

Experience It In IMAX® - digitally!

IMAX® and IMAX® 3D are trademarks of IMAX Corporation.

IMAX’s Digital Theatre SystemVirtually all aspects of IMAX’s digitaltheatre system have been customizedspecifically to deliver The IMAXExperience® – the premium entertain-ment experience known to moviegoingaudiences worldwide.

IMAX’s digital theatre system integrates a suite of propri-etary IMAX technologies with dual digital projectors,laser-aligned digital surround sound and IMAX’s patentedtheatre geometry to deliver the world’s most immersivemovie experience.

Keeping with IMAX’s high standard of technological excel-lence, IMAX’s proprietary image enhancer delivers stun-ningly crisp and bright images that exceed DCI standards. Crystal-clear images combined with IMAX’s immersivesound and a maximized field of view results in unparalledmovie experiences in 2D and IMAX® 3D.

IMAX’s integrated theatre solution means one contact point for worldwide servicing of the entire system. A user-friendly show control interface and a sophisticat-ed setup for remote diagnostics ensures the highestlevel of performance at all times.