Exicon Introduction to Mobile Social Media Panel at Mobile Asia Congress 2009 HK

MOBILE SOCIAL NETWORKS

Mobile Asia CongressHong Kong November 2009

Stefan RustFounder & Director, EXICON

IT’S A DIFFERENT MOBILE WORLD

2

BEFORE NOW

HARNESS THE POWER OF THE NETWORK

Collecting Data is less valuable than 

connecting people

SOCIAL NETWORKING IS REAL

$700M

$1B+

$1B+

$200M

BLUR BETWEEN REAL AND VIRTUAL WORLDS

PHYSICALVIRTUAL

Value their online social network equal to their physical social network

On the internet by end of next year

3B

78%

ENTER THE AGE OF THE UPER

VOICE

DATA

User‐Publishers“Everyday they publish billions of pieces of content”

Constantly connected 10,000 hours 

of mobile phone use

Content creators and multi‐taskers

5,000 hours of video game playing

3,500 hours of online social networking

BASIC COMPONENTS OF A SNS

User profile

Name and display connections

Inter‐user messaging(Private and Public)

Psychographics(ethnicity, school, affiliation, interests)

User‐generated content

IT’S KINDA LIKE A COCKTAIL PARTY

MOBILE IS DIFFERENT

People I Know People I Don’t Know

Value Volume

Phonebook Contacts

wwwwww

Mobile is intimate

The tip of the iceberg

www.exicon.mobi

Stefan Rust

stefan@exicon.mobiFollow me @srust99

THANK YOU