Transcript
7/29/2019 EXELON ECONOMICS ANALYSIS
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Exelon
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Research outline:
Objective.
Introduction.
Market Value.
Market share.
Company portfolio.
Our product. Factors affect Supply.
Factors affect Demand.
Supply.
Demand.
Supply and Demand. Elasticity.
Conclusions.
References.
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Objective
To study Exelon as Anti-Alzheimer product its
Supply, Demand, Elasticity and the factors
affecting it.
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Introduction
Anti-Alzheimer market in Egypt;
Market type: Oligopoly market
it has main 3 players from a 3 multinational
companies taking the largest market share
and their activities has a direct effect on the
total market.
We are going to study Exelon in this Market
for the years 2008,2009,2010 and 2011
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Market Value
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
y08 y09 y10 y11
Money
Money
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Company Portfolio
Novartis:
Its a multinational pharmaceutical company in 2012ranked No.1 sales wise in Egypt .
Headquartered in Basel, Novartis employs nearly
96,000 people worldwide and has a presence in over140 countries.
The company's pharmaceutical products cover a widerange of therapeutic areas such as: oncology, blood
diseases, cardiovascular diseases, organtransplant,tissue, immunity, neuroscience, ophthalmology, highblood pressure, respiratory diseases, rheumatism andarthritis.
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Our Product (Exelon)
Exelon (rivastigmine): Anti-Alzheimer
Class: Cholinestrase inhibitor.
Mechanism of action:
prevents the breakdown of Acetylcholine(neurotransmitter in the brain) through theinhibition of both Acetylcholine estrase andbuterylcholine estrase.
Indication: FDA approved for treatment of mild tomoderate Alzheimer dementia and Parkinsondementia.
It has 2 forms: Exelon caps and patches
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Factors affecting Supply
Input prices
Technology
Expectations Number of sellers
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Supply
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Supply
Supply
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Factors affecting Demand
Consumer income
Prices of related goods
Expectations
Number of buyers
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Demand
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Demand
Demand
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Supply and Demand
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Demand
Supply
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Elasticity
Price elasticity of demand=
percent change in quantity demanded
percent change in price
Price elasticity of demand for Exelon is 0.77
so its Inelastic Demand
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Price elasticity of Supply=
percent change in quantity Supplied
percent change in price
Price elasticity of Supply for Exelon is 0.25
so its Inelastic Supply
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