Exclusive Sneak Peek into the Colors of Healthcare Branding
Post on 21-Apr-2017
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Most people make a
subconscious judgment about a person, environment,
or product within
90 seconds of initial
viewing and that between 62% and 90%
of that assessment is based on
color alone.
Pharmaceutical Sector
The development of medicines,
procedures and technology that
enable care
Hospitals and Clinics
The administration of healthcare
itself, on the part of physicians
Health and Medical Insurance
A fee that patients and
organizations use to pay for
medical care
Peripheral products
Other products or services that are
not directly associated with
healthcare but contribute to it like
rehabs, gyms and wearables
The choice of color
for healthcare is
limited to and
governed by certain
rules
Cool color 5
The colors from the cooler side of the spectrum
are used in healthcare branding and logo design
Blue is the ruling colorAll colors are from the cooler side of the spectrum
Color 4
The color palette mainly comprises of the shades
of blue to an extent that it appears over-used.
The use of secondary colors are limited and some pharma
brands use colors from the warmer side of spectrum
primary Secondary
Of symbols
2
Healthcare brands have experimented with
the use of colors in symbols
Color 1
The choice of colors is either complementary,
contrasting or analogous.
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