Transcript
EXAMPLES OF MY WORK
LACOSTELACOSTE
VISUAL MERCHANDISING
Visual MerchandisingVisual Merchandising
Creation of Green Book of Merchandising. (Old store Creation of Green Book of Merchandising. (Old store concept)concept)
Creation of White Book of Merchandising. (New store Creation of White Book of Merchandising. (New store concept)concept)
Seasonal VM Guidelines.Seasonal VM Guidelines. Red VM Guidelines.Red VM Guidelines. Creation of store window campaignsCreation of store window campaigns Creation & execution of VM trainingsCreation & execution of VM trainings
Green Book of MerchandisingGreen Book of Merchandising
White Book of MerchandisingWhite Book of Merchandising
Seasonal Merchandising guideSeasonal Merchandising guide
Seasonal Merchandising Guide
Red Merchandising Guide
Window image for Lacoste Window image for Lacoste ValentineValentine’’s Days Day
10/2002-05/2005
22 Mkts
800
people
Training PragueTraining Prague
Training ChinaTraining China
Training the Trainer
• In order to increase « reach » I developed (with an external agency) a « training the trainer » module.• Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden, Greece, Morocco, Portugal, Netherlands, Spain & Italy).• Resulting from this session; 43 trainings underway & scheduled and at least 185 participants reached.• May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.
Training the Trainer BangkokTraining the Trainer Bangkok
Training the Trainer Mexico CityTraining the Trainer Mexico City
Local Training London further to Training the Local Training London further to Training the TrainerTrainer
Local Trainings Florence & Rome further to Local Trainings Florence & Rome further to Training the TrainerTraining the Trainer
« Our shops resemble well organised stock rooms » Bernard Lacoste Nov 2000
Store ConceptStore Concept Organised competition of architects bidding for New Concept contractOrganised competition of architects bidding for New Concept contract Responsible for retail initiation of winning architect (Designer Christophe Responsible for retail initiation of winning architect (Designer Christophe
Pillet & Architect Patrick Rubin Canal)Pillet & Architect Patrick Rubin Canal) Responsible for adaptation of new Lacoste logo (agency Seenk) into facade Responsible for adaptation of new Lacoste logo (agency Seenk) into facade
signage. Canal version deemed visually unsatisfactory.signage. Canal version deemed visually unsatisfactory. Development of free standing furniture with PilletDevelopment of free standing furniture with Pillet Partnered with KMF Media6 furniture producers; achieved 50% cost & Partnered with KMF Media6 furniture producers; achieved 50% cost &
timeline reduction of concept.timeline reduction of concept. Developed « take downDeveloped « take down’’s » of concept; Access, Access Softs » of concept; Access, Access Soft Responsible for education of local architects & furniture suppliers.Responsible for education of local architects & furniture suppliers. Responsible for approbation of local furniture suppliersResponsible for approbation of local furniture suppliers Responsible for validation of all architectural plans for all stores & corners Responsible for validation of all architectural plans for all stores & corners
global.global. Responsible for architectural input (examples; ceiling Salzburg, introduction Responsible for architectural input (examples; ceiling Salzburg, introduction
of Visplay into concept,sourcing)of Visplay into concept,sourcing) Development of « Red » furniture with Franklin AzziDevelopment of « Red » furniture with Franklin Azzi
Shop Concept From:Shop Concept From:
………………....To:To:
New Facade signageNew Facade signage
Shop fit system From:Shop fit system From:
€2000 per linear M……
………………....To:To:
….€850 per linear M
Introduction of Visplay “Stripes”Introduction of Visplay “Stripes”
Salzburg; before & after.Salzburg; before & after.
Examples of Lacoste store realizations
Vienna beforeVienna before
And afterAnd after
Berlin Kudamm beforeBerlin Kudamm before
And afterAnd after
Cologne beforeCologne before
And afterAnd after
Madrid duringMadrid during
And afterAnd after
Marrakech beforeMarrakech before
And afterAnd after
Lacoste « Red » Furniture
Architectural Workshop
Architectural workshop Vienna November Architectural workshop Vienna November 20072007
ParticipantsParticipants Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.
Germany covers also Austria.Germany covers also Austria.
Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,
Malta.Rumania, SlovakiaMalta.Rumania, Slovakia
Objectives:Objectives:
To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste POS.POS.
To highlight & solve as many problems encountered as possible. This to be achieved through exchange.To highlight & solve as many problems encountered as possible. This to be achieved through exchange. To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing)To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing) To ensure that participants leave feeling they are part of a worldwide team.To ensure that participants leave feeling they are part of a worldwide team.Subjects to be treated:Subjects to be treated:
(Prior to the meeting each country will have been asked to provide M² cost sheet completed)(Prior to the meeting each country will have been asked to provide M² cost sheet completed) Store review-Photo review of all recent openings highlighting good & bad points.Store review-Photo review of all recent openings highlighting good & bad points. Presentation by each market of their recent openings explaining difficulties faced & solutions found.Presentation by each market of their recent openings explaining difficulties faced & solutions found. Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniture Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniture
and the communication (role of Intl Retail Development) what’s missing.and the communication (role of Intl Retail Development) what’s missing. New developments-Present and explain in detail new additions to the conceptNew developments-Present and explain in detail new additions to the concept Maintenance how do they treat this issue in their marketsMaintenance how do they treat this issue in their markets
Architectural workshop Vienna November Architectural workshop Vienna November 20072007
Design of new shopping bagsDesign of new shopping bags
PUMAPUMA
VM & Marketing storiesVM & Marketing stories
Kaufhof Berlin BeforeKaufhof Berlin Before …….& after.& after
Kaufhof Berlin beforeKaufhof Berlin before …….& after.& after
Munich airport beforeMunich airport before … … afterafter
Citadium 215 M2 with 6 different Citadium 215 M2 with 6 different collectionscollections
Ctadium Paris beforeCtadium Paris before Citadium Paris beforeCitadium Paris before
Improve the visual Improve the visual merchandisingmerchandising
Citadium Paris 100 M2 with 2 Citadium Paris 100 M2 with 2 collectionscollections
Citadium Paris afterCitadium Paris after Citadium Paris afterCitadium Paris after
El Corte Ingles (with everything)El Corte Ingles (with everything)
Inspiration for Motor Sport Inspiration for Motor Sport ConceptConcept
Motorsport in productionMotorsport in production
El Corte Ingles (after development of El Corte Ingles (after development of separate Motor Sport space)separate Motor Sport space)
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