Exaget MTF presentation 2012

your listeners.your ads.connected

Brings

Targeted Advertising

to the World of

Audio Broadcasting

Broadcasters want more revenue from ads

Advertisers want measurable ROI on their spend

Listeners want less but more meaningful ads

PROBLEM

User tailored audio ads insertion

By

exaget Service Platform

ADVERTISERS PROVIDE ADS

AUDIO BROADCAST STREAMS ITS PROGRAMS

THE RIGHT AD IS DELIVERED TO THE RIGHT

LISTENER

u tune me

exaget SERVICE INSERTS TAILORED ADS INTO EACH

STREAM

SOLUTION

Increased Value of Ad Spot. New Advertisers (local players)

Timely Audience reach and impact measurement New Broadcasters (Podcasters, niche radios)

Improved Listener Satisfaction

THE BENEFITS

THE OPPORTUNITY

33 Billion $ spend in audio advertisement

in 2012 *

* Magnaglobal 2011Adveritsing forecast ** Radio Advertising Bureau (UK) *** RAJAR Q2 2012 Figures

£15 **

x listener AVARAGE AD REVENUE 6-8x

more revenue INCREASE BY TARGETING

£100 x listener

POTENTIAL AD REVENUE

18% *** ADULTS LISTENING RADIO ON MOBILE

20-25% YOY GROWTH

with

In UK

7000 ACTIVE LISTENERS

ONLY NEEDED

TO REACH 700K €

2013 TARGET REVENUE

THE TEAM

SHANKAR MEEMBAT

CEO

•  20+ years of experience in Mobile industry

•  10+ years of B2B Sales •  5+ years in taking NOKIA services

to market •  5+ years in marketing SAMI

KIVISAARI CTO

•  15+ years in Mobile development and project management.

•  R&D Manager for Nokia Store through successful launch.

•  Project Management at Digia, Nokia & Comptel

ANTONIO GUADAGNO LEAD DESIGNER

•  14 years in Software Development and User Experience within NOKIA

•  Proven track record in UX Strategy, Interaction Design and User Research

•  Both mobile and desktop applications design. LIAM

CARTON LEAD ARCHITECT

•  Experienced IT Director / CTO •  Successful background in large scale

design, architecture and development in companies such as DHL aviation.

•  Experienced Entrepreneur

HANNU PANKAKOSKI LEAD PROJECT MGR

•  Senior IT and telecoms professional having long experience from software product business.

•  10 years in software R&D and product management at NOKIA

•  Consultant in Information security

TEAM ADVISORS

Valto Loikannen, Entrepreneur and Advisor A serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki

Ajith Menon, Producer, Arab Radio Network 10+ years in the Music/Radio industry. Worked in innovative satellite radio network. Currently responsible for Indian programing in UAE’s leading Radio network

Sebastian Mathewkutty, Co-Founder & CEO at Timbre Media 13 years of experience in Radio business development and management. Timbre Media is India's first multi-platform and multi-genre radio company

THE COMPETITION

Broadcasters Radio Sales Agencies

Web Ad serving

platforms

Tech / Platform

Providers

SPOTIFY

PANDORA

ABSOLUTE RADIO

FIRST RADIO SALES

CARAT MADVERTISE

SMAATO TARGET

SPOT LIMELIGHT NETWORKS

ADSWIZZ COMMISSION

JUNCTION

THE TIMELINES

….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……

Development of Client and Backend

Friendly user trials

Pilot Launch

New Broadcasters

UK Market Global Market