Everything You Were Afraid To Ask About Digital Marketing

Everything you were afraid to ask about Digital Marketing...

For Discussion

1. Blogs

2. Twitter

3. Social Networks

4. YouTube

5. Mobile

6. Integrating Digital

7. Emerging Digital Trends

The Emperor’s New Clothes - 5% / 3% / Ted McConnell

• 4,000,000 articles on Wikipedia• 100,000,000 videos on Youtube• 200,000,000 blogs worldwide• 24% of Irish consumers read blogs• 1,000,000 Bebo Irish users• 447,580 Facebook Irish users• One of the highest video games console

penetration rates in the world • 122% mobile penetration rate• 2.2 million Irish consumers using online

banking

Blogs

Blog - Pat Phelan - http://patphelan.net

Blogs - Influence Media

Blogs - Putting a Face on Your Company

Blogs - Rank high on Google

Blogs - Tap into Communities 2007

Twitter

6 ways to use Twitter

1. Megaphone - Baker Tweet - www.bakertweet.com

2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com

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3. Listening - Twitter Search - www.twist.flaptor.com

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4. Direct line

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5. Answer Desk - The Big Switch

6. Live updates - www.twitter.com/rtebudget2009 / @fiannafailparty

Social Networks

Bebo - Tapping into Communities / Listening - Bring Back Wispa

Bebo - Consumer Interface

Facebook - Applications - Whopper Sacrifice

Social Networking Promotions - O2

Youtube.com

1. In video overlays

2. Brand Channels - http://www.youtube.com/user/2008NeverGiveUp

2. Brand Channels - Nature Valley

3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18

4. Unique Brand Experiences - http://www.youtube.com/experiencewii

5. Deeper Insights

5. Deeper Insights

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5. Deeper Insights

Integrating Digital - Collaboration / Creation / Connecting

Integrating Digital - Collaboration

Integrating Digital - Collaboration - FIAT - http://awards.akqa.com/Awards2008/IAB/Fiat_eco_Drive/default.html

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Integrating Digital - Creation - PTSB

Integrating Digital - Creation - Carling

Integrating Digital - Connect people

Emerging Digital Trends

1. Life-tracking - www.daytum.com

2. Live video broadcasting - www.ustream.tv

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3. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality

4. In-video e-commerce - Nike

5. No more websites! Skittles.com / Moherman.ie

Summary

Rules of Engagement

1. Participate, Participate, Participate

2. Take A Pragmatic Approach

3. Invest For The Long Term – Think About Content

4. Understand How Consumers Use Tools

5. Listen and Leverage Existing Communities

6. Relax

Thank you.• Piaras Kelly

• Edelman

• piaras.kelly@edelman.com

• www.pkellypr.com/blog

• www.twitter.com/pkellypr

• MSN: smiaras

• Skype: smiaras

• 353 1 6789333

Colin Hetherington

Zoo Digital

colin@zoodigital.ie

www.zoodigital.ie

www.twitter.com/zoodigital l

MSN: colhetherington

Skype: colhetherington

353 1 4727012