Everything is public

Everything is PublicNothing is Private

It’s 1949

Enter: A new era, a ‘baby boom’ and

therefore the baby boomers were born

Everything is Public

Big Brother

Everything is Public

Orwell anticipated a fictional era where data

is collected for manipulation and

control of the masses

An era of Big Data

Everything is Public

http://darwineco.com/2014/02/using-big-data-expressions-awareness-discovery-assistant//

But wait, we’ve been gathering

data for centuries

Everything is Public

We’ve been writing on walls

for centuries

Everything is Public

We still write on walls

Everything is Public

Everything is Public

We wrote on ancient walls

too

Everything is Public

Politics on Walls

Everything is Public

Everything is Public

Everything is Public

Love on Walls

Everything is Public

Everything is Public

However…

We grew up believing what we did was private unless we

made it public

Everything is Public

Private Conversations

Everything is Public

Private Community

Conversations

Everything is Public

Everything is Public

Public Community

Conversations

Everything is Public

Social Conversations

Everything is Public

Social Networking

Conversations

Everything is Public

Everything is Public

Business Conversations

Everything is Public

Public Conversations

Everything is Public

Overheard Conversations

Everything is Public

Everything is Public

When did the lines begin to

blur

Everything is Public

Ref: http://11even.net/2010/08/history-internet/kreativ/

Everything is Public

Ref: http://11even.net/2010/08/history-internet/kreativ/

Enter: The Information

Superhighway

Everything is Public

Image: http://jasonjhr.wordpress.com/2010/12/10/yes-a-gingerbread-latte-hold-the-internet/

Everything is Public

Image: Source: http://www.saidaonline.com/en/newsgfx/world%20wide%20web.jpg

http://www

Everything is Public

Everything is Public

SMS, messaging,

email and ICQ

Everything is Public

Everything is Public

Everything is Public

Networking in social walled

gardens

Everything is Public

Everything is Public

Our thirst for information was growing

Everything is Public

Everything is Public

Browsers, portals and

search engines

Everything is Public

Everything is Public

Everything is Public

Everything is Public

Everything is Public

Everything is Public

Baby boomers invented the

internet

but……what have we done?!

Everything is Public

Image: The Matrix 1999

Everything is Public

Image: The Matrix 1999

Will we survive Y2K - the Bug, and

then what if we do?

Everything is Public

We survived. Enter: a new millennium

Everything is Public

We embraced social networking and

created social media

Everything is Public

Everything is Public

We shared our knowledge, our skills, and much

more

Everything is Public

Gen-X and Gen-Y took too it all and Baby Boomers scoffed

Everything is Public

Everything is Public

We laughed and cried over all the social media spilt milk

Everything is Public

Everything is Public

Everything is Public

Everything is Public

Has our privacy been shredded?

Everything is Public

And who cares?

It’s 2014

Enter: a new generation

Everything is Public

Refhttp://marcelo-baez.blogspot.com.au/2011/04/generation-alpha-latest-illustration.html

Yes, the X and Y’s are having

kids

Everything is Public

http://www.processlibrary.com/en/blog/65-of-parents-check-on-teens-smartphones

The Millennial Generation

Gen-Z?...

Everything is Public

Image: http://www.mccrindle.com.au/images/resources/resources-downloads/abc-xyz/Beyond-Z-Generation-Alpha.jpg

…and guess what, they are now all

becoming…

teenagers

Everything is Public

customers

Everything is Public

employees

Everything is Public

Intuitively they know that everything they

do is public

Everything is Public

They take it for granted

Everything is Public

Everything is Public

When they sign up to social media

platforms, they choose what to make private

Everything is Public

Everything is Public

There will always be socially unacceptable

exceptions

Everything is Public

We’ve been making good and bad choices about what we post on walls for centuries too

Everything is Public

http://bbc.co.uk/newsround

Fast forward a few years

It’s 2024

Everything is Public

Everything is Public

Image: http://tattooroadtrip.com/blog/wp-content/uploads/2013/09/Tattoo-Interview.jpg

They have lived their entire lives online. They have never

known life off the grid

Everything is Public

Image: The Matrix 1999

They don’t call it Big Data or Big Brother

They don’t call it anything yet

Everything is Public

Have they been blissfully unaware that everything they do has

been captured?

NO

They’ve stopped worrying about data being collected for manipulation and

control of the masses

They’re astutely aware of data being collected for manipulation and control of the masses

Irrespective of whether we think

this is a good thing or a bad thing

Their generation will understand data better

than any generation before them

They totally get it

If you want to ‘get’ them and you want

them to ‘get’ you then be as open as they are

Flip the convention on

its head…

Everything is public