Every Moment is a Marketing Moment

Every Moment is a Marketing Moment

Dana LawrenceDirector of Communications & Grassroots AdvocacyMichigan Primary Care Association

YOU CAN CREATE A BUZZ ABOUT YOUR HEALTH CENTER

Administrative & Executive Assistants TrainingJune 3, 2014 | Great Wolf Lodge, Traverse City

It Takes a Village

Who’s job is it?

Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations

#1

Follow your Health Center’s “rules” to helpstrengthen its brand

#2

Follow your Health Center’s “rules” to help strengthen its brand

#2Logo usageStyle guideMedia policySocial media policyCustomer service

etiquette

Establish, nurture relationships with elected officials (and staff)

#3

Establish/nurture relationships with reporters/journalists

#4Connect to media point

personEverything is

“on the record”Reporter first/

friend second

Share news that your Health Center’s communications point person can turn into a story to pitch to the media

#5

dlawrence@mpca.net

Be on the lookout for your Health Center in the news

#6Read local paperWatch local TV“Clip” news coverageShare everywhere Send to

dlawrence@mpca.net

Be on the lookout for your Health Center in the news

#6

http://www.google.com/alerts

Invite elected officials AND the media to events#7

http://healthcenterweek.org

Take your camera with you everywhere#8

http://www.picmonkey.com

Pictures tell a thousand words

Video is even more compelling

Use your smart phone

Get signed media release forms

Take your camera with you everywhere#8

http://www.youtube.com/watch?v=lfDXsOyfuF8

http://www.animoto.com

Help identify effective spokespeople#9

http://youtu.be/E3wpcGopTAk

Engage online#10

https://www.facebook.com/MichiganPrimaryCareAssociation

https://twitter.com/michpca

Advocate!#11 http://www.mpca.net

Dana LawrenceDirector of Communications

& Grassroots Advocacy

Michigan Primary Care Association

517.381.9440dlawrence@mpca.net@danaslawwww.mpca.net

Questions?