Event Management 111103ieu

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

PRA-417 SYLLABUS

Hakan Türkkuşu

Event Management

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

This week

week # 5

03/11/2011

Classification of the events...

-

Mass: target audience / goers

-

Venue: content / profile

-

Time: time bound / frequency

presentation of GA

success formula

of AE

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

MASS

ABC of an event

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

What about the targetted profile:- goers / users / consumers - by age: kids / teens / youngs / adults / senior citizens- female / male / mix- free / paid (ticket)- students / graduates- physical limits (min height, max weight, etc...)- experienced / well trained - financial welfare: charity / auction- media / opinion leaders

Mass: audience

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

VENUE

ABC of an event

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Where about the real hosting:- continents / countries

cities / zones / districts (address, coordinates)

- indoor / outdoor- open to public or

for a closed group- virtual (rapidly groving

& developing option for the events)

Venue: allocation

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

TIME

ABC of an event

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

- Seconds- Minutes- Hour/s- Day/s- Week/s- Month/s- Quarterly- Seasonal- Annual- Biennial- Special occassions

Time line

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3D

Event business has...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

One dimension

In mathematics we use the term of length

to name the measure of a one-dimensional

object.

Though we might straighten out a piece of string to measure its length against a ruler, the length of the string is the same even when it is curled or folded.

Dimensions

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Two dimensions

We call the measure of a

two-dimensional object its

area with their length & width

OR width & height

OR length & height...

We also measure the

length

of the

boundary of the two-dimensional object --

the line segments or curves that enclose it. The length of the

entire boundary is called the

perimeter or

circumference.

Dimensions

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Three dimensions

We call the measure of a three-dimensional (3D) object its volume. Because edges are one-dimensional, and faces are two-dimensional, their measures are length and area, respectively.

As for naming the dimensions of a three-dimensional figure, the only rule is

be sensible and clear.

Dimensions

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Someone developed a math formula for

success!

If “A” equals success, the formula is: A=X+Y+Z...

Formula for success

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

This may be the most important mathematic equation you will ever

see;

- “X” is work, - “Y” is play, - “Z” is keep your mouth shut.

Math equation...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Guess who he is?

Must be genious...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

One

of

the

greatest

minds

of

all

time

Albert Einstein

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

#1 Work:

He had a tremendous work ethic and because of that gave more to society and modern science than any person in recent times.

#2 Play:

Einstein, however, did not work 24 hours a day and made time for fun and relaxation.

#3 Keeping your mouth shut:

Shift your mind-set from being a talker to a listener. Basicly, ask questions and then keep your mouth shut!

Basics of achievement

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Three-dimensional space

is a geometric model of the physical

universe in which we live.

The three dimensions are commonly called length, width and depth

(or height), although any three mutually perpendicular directions can serve as the three dimensions.

3D consists of XYZ

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

ABC = XYZ

Event simulation:

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3D = XZY

x = time

z = venue

y = profile

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3D = XZY

x1

xn

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3D = XZY

y1 ynx1

xn

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3D = XZY

z1

zn

y1 ynx1

xn

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3D = XZY

z1

zn

y1 ynx1

xn

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

this is your event in the world!

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Basic : Entertainment

Group

: MassiveType

: Festival

Profile... -

goers

/ users / consumers

-

kids / teens / youngs

/ adults

/ senior citizens-

female / male / mix

-

free

/ paid-

education based

/ graduated

-

media

/ opinion leaders-

others...

Event built up

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Name

:

İz FestVenue

:

İEÜ

campus

Plan : İF map

Allocation... - outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths,

media compound, security, etc...-

indoor: catering, restrooms, medical aid, production office, etc...

-

open to all İEÜ

students

/ graduates of İEÜ

/ other universities

Event built up...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Name

:

İz FestVenue

:

İEÜ

campus

Date : May 2012

Timing... - Pre-Event: ~200-300 days before D-Day

(conceptualizing, planning, purchasing, artist booking, talents, etc...)-

EVENT: weekend starts with D-Day, on a TGIF(executing the event & supervising all operations)

-

Post-Event: ~15-60 days after the event(load-out, reporting, ROO & ROI analysis, etc...)

Event built up...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Any questions...

UESTIONS

NSWERS

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Contact

WE SERVE WORLDWIDE

hakan@turkkusu.com

www.turkkusu.com

+9 0532 215 44 37

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