Transcript
Summary CMO Trends 2009, part 12. February 2009
• 39 people from 19 countries signed up for this FEDMA and Fokus Integrated web-seminar
• 24 people showed-up (62%)• 24 received an evaluation email)• 19 people filled out the evaluation (79%)
• Here are the results. . .
”Evaluate speaker: Michael Leander”1 is bad – 7 is great
Michael Leander’s speaking skills were assessed at 5,9 but
content only 5,4 and overall at 5,5
Marketing quality and rating of technical webinar platform
1 is bad – 7 is great
The technical quality was rated excellent
Marketing quality was rated excellent
Only 61,11% said they are likely to recommend the “CMO Trends 2009” web-seminar to others
81,11% said likely33,33 % said maybe
Testimonials, recommendations and constructive feedback
Again, it was well worth taking the time to attend this web-seminar. The information was
very valuable.
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
"this web seminar confirmation was a confirmation of what we discussed internally in our MKG circle G4+ (summit of 4 countries CMOs
among the 25 Sales subsidiaries of our company) ": > more Conference & Events > to spend more time with customers & prospects > steady grow of web portal > cf traffic on “website" > offer webinar to customer > via WEBEX > less newspaper > more PR, negotiating the fee for adds > more
social networks > take advantage of Linked In, XING to reach new contact persons within Customer Organisation It is an excellent
exchange plateforme ! Henri, CMO in Bcn ps. Acting as an Industrial Company in a BtoB Market selling product,
services and solution if our MKG budget are limited, however our undertanding of the competitive situation and vision of the trends
enhance our possibilities
Testimonials, recommendations and constructive feedback
In the CMO Trends 2009 web seminar by Michael Leander I was suprised by a very professional presentation approach and a good presentation skills combined with a possibility of speaking to other marketing
professionals from all around the globe. It's definitely a good way of education and
sharing experiences.
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“It was my first web-seminar and overall I am pleased that I was there. Even if the real-estate development is
very specific and the seminar was a general one, I extracted some useful
advice. Thank You.”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
The web seminar had great content and provided additional value through interactive questions that
were asked throughout the presentation. It was good to receive a more objective view towards the
situation and the future of marketing in organizations and being able to position the own
company in the field of marketing activities. I definitely identified opportunity gaps and believe
everyone will benefit from the web seminar.
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“My third web-seminar with Michael Leander. This was clearly not his
favorite topic, but I once again had my head filled with great input that I can use. I still need to figure out your catch – why are you allowing people
to attend for free? .”
Due to time constraints we have not yet asked this person if we may publish his or her name
• Great feedback, thank you. We will use it to improve the next web-seminars
• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com
Moving forward
• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars.
• We need to send out more reminders, AND (believe it or not) push people to cancel if they can’t make it.
• To match speaker and topic is evidently very important and in turn to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate
• Stay tuned: http://meemoo2.com
Marketing learnings by Michael Leander
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