Essentials of Management Information Systems, 6e Chapter 4 The Digital Firm: Electronic Business and Electronic Commerce 4.1 © 2005 by Prentice Hall The.
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Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.1 © 2005 by Prentice Hall
The Digital Firm: Electronic Business and Electronic Commerce
Chapter 4
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.2 © 2005 by Prentice Hall
• British Airways: Faster, Leaner, and Internet Enabled
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.3 © 2005 by Prentice Hall
The Internet• Rapidly becoming infrastructure of choice• Universal, easy-to-use set of technologies and
standards• Web sites available 24/7• Extended distribution channels• Reduced transaction costs• Reduced network and coordination costs
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
Internet Technology and the Digital Firm
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.4 © 2005 by Prentice Hall
• Past: Information about products and services bundled with their physical value chain
• Today: The Internet has unbundled information from traditional value chain, creating new business models
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.5 © 2005 by Prentice Hall
Internet Business Model Features
• Dynamic pricing• Banner ad or pop-up ad• Information sharing• Virtual community
– Personal web site, on-line discussion group, chat room, message board
• Services– E-mail, Messenger, file storage, subscription
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.6 © 2005 by Prentice Hall
Internet Business Models
• Virtual storefront: Sells physical products directly to consumers or businesses.– Amazon.com, EPM.com
• Information broker: Provides product pricing and availability information; generates revenue from advertising or directing buyers to sellers.– Edmunds.com, Kbb.com, Insweb.com, IndustrialMall.com
• Transaction Broker: Processes online sales transactions for fee.– E*TRADE.com, Expedia.com
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.7 © 2005 by Prentice Hall
Internet Business Models
• Online Marketplace: Provides digital environment where buyers and sellers meet– eBay (Dynamic Pricing), Priceline.com,
ChemConnect.com, Pantellos.com
• Content Provider: Provides digital content, such as news; revenue from fees or advertising sales– WSJ.com, CNN.com, TheStreet.com, Gettyimages.com,
MP3.com
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.8 © 2005 by Prentice Hall
Internet Business Models
• Online Service Provider: Provides connectivity; revenue from fees, advertising, or marketing information– @Backup.com, Xdrive.com, Employease.com,
Salesforce.com• Virtual Community: Provides online meeting
place for people of similar interests– Motocross.com, iVillage.com (banner ad, pop-up ad),
Sailnet.com (Latin American)
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.9 © 2005 by Prentice Hall
Internet Business Models (cont.)
• Portal: Provides initial point of entry to the Web, along with specialized content and services– Yahoo.com, MSN.com, StarMedia.com
• Syndicator: aggregates content or applications to resell as package to third-party Web sites– E*TRADE (Reuters-news, Bridge Info Sys-quotes,
BigCharts.com-charts)
Electronic Business, Electronic Commerce, and the Emerging Digital Firm
New Business Models and Value Propositions
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.10 © 2005 by Prentice Hall
• Business-to-consumer (B2C): Retailing products and services to individual shoppers
• Business-to-business (B2B): Sales of goods and services among businesses
• Consumer-to-consumer (C2C): Consumers selling directly to consumers
Electronic Commerce
Categories of Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.11 © 2005 by Prentice Hall
Direct Sales Over the Web• Disintermediation: Removal of intermediary steps
in a value chain, selling directly to consumers, significantly lowers purchase transaction costs
• Reintermediation: Shifting intermediary function in a value chain to a new source, such as “service hubs” (Ex. Information broker in Table 4-2)
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.12 © 2005 by Prentice Hall
Electronic Commerce
The benefits of disintermediation to the consumer
Figure 4-2
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.13 © 2005 by Prentice Hall
Interactive Marketing and Presentation• Collection of customer information using Web site
auditing tools less expensive than surveys and focus groups.
• Web personalization technology customizes content and banner ads on Web site to individual’s profile and purchase history.
• Web sites and marketing shorten sales cycle and reduce time spent in customer education.
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.14 © 2005 by Prentice Hall
Interactive Marketing and Presentation• Combine web visitor data with customer data from other
sources to create detailed profiles of individuals.– Off-line purchases, customer service records, or product
registrations.• Conduct (incentive-driven) on-line market research
surveys.• Monitor customer discussions about products that are
taking place through on-line communities and message boards.
• Monitor the online surfing and buying behavior of large numbers of customers at many different web sites.
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.15 © 2005 by Prentice Hall
Collection of Customer Information• TravelWeb
– On-line reservation of more than 16,000 hotels in 138 countries.
– Track origins of users– Track web pages and links which users click to learn
about customer preferences.• Hyatt hotel
– Japanese users are most interested in resort’s golf facilities.
– Shape market strategies to develop hospitality-related products.
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.16 © 2005 by Prentice Hall
Web Personalization Technology• Amazon.com
– Retain customer purchase and recommendation data.– Recommend products based on purchase history and past
purchases from other buyers.
• Bluefly.com– Display items that a visitor has recently viewed.
• Subaru.com– Maintenance reminder, configuration of warranty repair, notice of
recalls and service campaigns, service history log, trade-in value calculation, link to dealer web site, request a service appointment.
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.17 © 2005 by Prentice Hall
Electronic Commerce
Web site personalization
Figure 4-3
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.18 © 2005 by Prentice Hall
Customer Self-Service• Web-based responses to customer questions cost a
fraction of telephone costs for live customer service representation
• Allow interaction at customers’ convenience• Web-based customer self-service applications,
such as airline flight information sites• Traditional, phone-based customer call centers
being integrated with Web
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.19 © 2005 by Prentice Hall
Customer Self-Service• American, Northwest: Flight departure and arrival
times, seating charts, airport logistics, check frequent-flyer miles, and purchase tickets on-line.
• Yamaha Corp. of America: Access to technical solutions, send email to live technician.
• UPS, FedEx: Track shipment, calculate shipping cost, determine time in transit, and arrange for package pickup.
• Lend’s End: Push to talk button to request live talk with customer services.
Electronic Commerce
Customer-Centered Retailing
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
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Lightnin Lights Up with the Internet
• What are the benefits of using Web-based order configuration software?
• How does this system provide value to Lightnin and its customers?
Electronic Commerce
Window on Technology
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.21 © 2005 by Prentice Hall
• Web, Internet streamlining procurement process
• E-procurement eliminates inefficient, paper-based processes
• Selling through Web sites, private industrial networks, or Net marketplaces
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.22 © 2005 by Prentice Hall
Electronic Commerce
Before-after diagram of changes in Lightnin’s ordering process
Figure 4-4
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.23 © 2005 by Prentice Hall
Private Industrial Network• Private exchange; typically consists of large firm
using extranet to link to its suppliers and business partners
• Permits firm and partners to share product design, development, marketing, scheduling, inventory management, and unstructured communication
• Fastest-growing type of B2B commerce
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
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Electronic Commerce
A private industrial network
Figure 4-5
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.25 © 2005 by Prentice Hall
Net Marketplace• E-hub; provides single Internet-based
marketplace for many different buyers and sellers
• Industry owned or independent intermediaries• Transaction oriented; generates revenue from
purchase and sales transactions and other services
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
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Electronic Commerce
A Net marketplace
Figure 4-6
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.27 © 2005 by Prentice Hall
Different Types of Net Marketplace• Direct goods: goods used in a production process, e.g.,
sheet steel for auto production.• Indirect goods: goods not directly involved in a
production process, e.g., office supplies.• Contractual purchasing: long-term relationships with
designated suppliers.• Short-term spot purchasing: purchase based on
immediate needs.• Vertical markets for specific industries: automobile,
telecommunication, machine tools.• Horizontal markets with different industries: office
equipment and transportation.
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.28 © 2005 by Prentice Hall
Different Types of Net Marketplace• W. W. Grainger: Horizontal market for sourcing
maintenance, repair, and operations (MRO) products used in many different industries.
– Customers benefit from low search cost, low transaction cost, wide selection, and low price. Grainger earns revenue by charging a markup on the products it distributes.
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.29 © 2005 by Prentice Hall
Different Types of Net Marketplace• Ariba: Long-term contractual purchasing of both
indirect and direct goods.– For buyers, Ariba automates sourcing, contract
management, purchase orders, requisitions, business rule enforcement, and payment.
– For sellers, Ariba provides services for catalog creation and content management, order management, invoicing, and settlement.
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.30 © 2005 by Prentice Hall
Different Types of Net Marketplace• Covisint: industry-owned vertical market for automobile
manufacturing. Founded by GM, Ford, DaimlerChrysler, Renault, and Nissan.
– Focus on long-term contract purchasing relationships and on providing common networks and computing platforms for reducing supply chain inefficiencies.
– Buyers benefit from competitive pricing among alternative suppliers.
– Suppliers benefit from stable long-term relationships with large firms.
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.31 © 2005 by Prentice Hall
Exchanges• Third-party Net marketplaces connecting
thousands of suppliers and buyers for spot purchasing
• Proliferated during early years of e-commerce• Exchanges encouraged competitive bidding,
driving prices down; suppliers reluctant to participate
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.32 © 2005 by Prentice Hall
Exchanges• Enermetrix Network: Online exchange for
retail natural gas and electricity contracts.
• FoodTrader.com: Automate spot purchases among buyers and sellers from over 180 countries in the food and agriculture industry.
Electronic Commerce
Business-to-Business Electronic Commerce
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
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• Digital credit card payment systems: Secure credit card payment over Web
• Digital wallet: Stores credit card and owner identification, shipping information, to facilitate payment process
– Amazon.com 1-Click, Gator, MSN Wallet, MasterCard Wallet, American Online’s Quick Checkout.
Electronic Commerce
Electronic Commerce Payment Systems
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.34 © 2005 by Prentice Hall
• Micropayment: Payment for a very small sum of money, often less than $10.
• Accumulated balance digital payment systems: Accumulates micropayment purchases as debit balance paid periodically on credit card or telephone bills
– PaymentOne and Trivnet.
Electronic Commerce
Electronic Commerce Payment Systems
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.35 © 2005 by Prentice Hall
• Stored value payment system: Enables consumers to make instant payments based on value stored in digital account
– Ecount, RocketCash (aimed at teenagers).
• Smart Card: A credit-card size plastic card that stores digital information and that can be used for electronic payments in place of cash.
– Mondex, American Express Blue.
Electronic Commerce
Electronic Commerce Payment Systems
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.36 © 2005 by Prentice Hall
• Digital cash: Digital currency that can be used for micropayments or larger purchases
– eCoin.net.
• Peer-to-Peer payment systems: Enables payments to vendors not set up for credit-card payments
– The recipient “picks up” the payment by visiting the web site and supplying information about where to send the payment (a bank account or a physical address).
Electronic Commerce
Electronic Commerce Payment Systems
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.37 © 2005 by Prentice Hall
• Digital checking: Electronic check with secure digital signature
• Electronic billing presentment and payment system: Supports electronic payment for online and physical store purchases after purchase has taken place
Electronic Commerce
Electronic Commerce Payment Systems
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.38 © 2005 by Prentice Hall
Electronic Commerce
Electronic commerce information flows
Figure 4-7
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.39 © 2005 by Prentice Hall
• Connectivity: accessible from most platforms
• Can be tied to internal corporate systems and core transaction data
• Can create interactive applications with text, audio, and video
Electronic Business and the Digital Firm
How Intranets Support Electronic Business
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.40 © 2005 by Prentice Hall
• Scalable to larger or smaller computing platforms as requirements change
• Easy to use, universal Web interface• Low start-up costs• Rich, responsive information environment
– Product catalogs, employee handbooks, telephone directories, and benefit information.
• Reduced information distribution costs
Electronic Business and the Digital Firm
How Intranets Support Electronic Business
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.41 © 2005 by Prentice Hall
• Finance and Accounting: Integrated view of financial and accounting information online
• Human Resources: Rapid delivery of information to employees; online publishing
• Sales and Marketing: Collaborative place to coordinate activities of sales force
• Manufacturing and Production: Distribute manufacturing information to different parts of organization
Electronic Business and the Digital Firm
Intranet Applications for Electronic Business
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
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Electronic Business and the Digital Firm
Functional applications of intranets
Figure 4-8
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.43 © 2005 by Prentice Hall
Can Online Brokers Survive in Europe?
Is providing online financial services over the Internet a viable business model? Why or why not?
Electronic Business and the Digital Firm
Window on Organizations
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.44 © 2005 by Prentice Hall
• Pre-Internet, integration costly and difficult• Internet technology less expensive than building
enterprise systems• Intranets: improve coordination among internal
business processes• Extranets: coordinate processes shared with
customers and partners• Intranet promotes collaborative commerce
Electronic Business and the Digital Firm
Business Process Integration
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.45 © 2005 by Prentice Hall
• Unproven business models– Only 43% of the independent exchanges that were
operating in the spring of 2000 survived to July 2002, and less than 200 remained by mid-2003.
– Heavy outlays for web site maintenance, supply chain management, customer service call centers, and customer acquisition.
– Large payroll expense for skilled technical staff and additional shipping expense to ensure on-time delivery.
Management Challenges and Opportunities
Management Challenges and Opportunities
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.46 © 2005 by Prentice Hall
• Business process change requirements– Fail, if badly managed or poorly executed.
• Channel conflicts– Competition between distributors to sell the same
products or services.
– Current solutions to offer only partial products on web or pay full commission to online sales rep.
Management Challenges and Opportunities
Management Challenges and Opportunities
Essentials of Management Information Systems, 6eEssentials of Management Information Systems, 6eChapter 4 The Digital Firm: Electronic Business and Electronic CommerceChapter 4 The Digital Firm: Electronic Business and Electronic Commerce
4.47 © 2005 by Prentice Hall
• Legal issues– Which law to apply, if company is in Thailand, server
in Singapore, and buyer in Hungary.
• Trust, security, and privacy– Hesitate to buy from unfamiliar vendors.
– Security and confidentiality of personal date through subscription and credit card transactions.
Management Challenges and Opportunities
Management Challenges and Opportunities
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