Erin’S Marketing Portfolio

Erin’s Marketing Portfolio

Sample 1: Advertising Project

Sample 2: Toronto Humane Society Direct Mail

Sample 3: Marketing Exchange Small Business Client

Sample 1: Advertising Project• Topic: “Beer Wars: Bud Lite vs. Miller Lite

Controversy”

• My skills that were utilized/ developed include:

• Artistic edge/ creativity• Consistency/ organization• Collaboration and Teamwork• Research abilities and range of scope• 4 P’s of Marketing (Product, Price, Place, Promotion)

Sample 2: Direct Marketingfor

My skills that were utilized include:• Budgetary Analysis• Coordination with THS marketing for sample work / research• Development of creative brief/ strategy• Development of fundamental direct marketing philosophies• Organization• Creativity• Persuasive Communication with prospect• Total DM piece included: Outgoing Envelope, BRE, Letter, Stainless Steel

Name Tag, Flyer, Order Form, Follow up Envelope and Follow up Letter • Estimated Budget: $ 56,000 for 50,000 direct mail letters

Sample 2: Direct Marketingfor

• Purpose: Design a mock up Direct Mail piece to benefit and promote the adoption process at THS.

Campaign name: “What’s in a name?”Campaign strategy: Use two-pronged strategy. The first package will

highlight the personal story of Emerson, a kitten who was adopted by Danielle Arnold from the Humane Society told by the President of THS Tim Treow. The second package will serve as an update on Emerson, told by Danielle Arnold.

Incentive: Animal tag; invite potential donors to meet the pet whose name is on the tag

Sample 2: THS cont’d

• Objectives: Generate a 6% response rate existing donors• Generate a 1.2% response rate from prospective donors• Raise funds for the Toronto Humane Society to care for

sick, injured and unwanted animals• Increase the number of pets adopted in the 2009 winter

season by 1% • Entice a minimum of 25 mail recipients to visit one of the

Toronto Humane Society’s shelters with animal name tag to try and make a connection with one of the shelter animals

The Envelope

Front

Back

THS President’s

letter

Letter # 1

Letter # 2

About Emerson

Sample 3: Final Project Marketing Plan, Research, and Advertising

• We took on a small business client and proceeded to transform her current marketing, advertising, and promotional strategies to match that of the needs of the target demographic (Brampton, ON)

• Our Client: SAM Photography- Sobia Asghar; Freelance Photographer

• Our marketing strategies: • East Meets West themed photography (defined under new

category: cultural experience photographer) Website; cross promotions with event planners; Art Display; “official event photographer” for the Marketing Exchange 2009

• Our work was presented at the Humber College Marketing Exchange 2009

SAM Photography Marketing Exchange

• My skills that were utilized/ developed include:• Artistic edge/ creativity• Managing and transforming a brand• Attempting to strengthen SAM Photography’s brand recognition• Constant evaluation of group goals to exceed deadlines• Developed a mock up website/ online presence• Research skills• Advertising consideration/ marketing strategy implemented• Creation of Promotional work

The Website

The Website

The Marketing Exchange 2009

The Marketing Exchange 2009

Promotional Magnets (2 x 3)