Eric Enge Guest Posting Presentation SMX Advanced 2011

Tough Love: Link Building For The Real World

Who Am I?

Co-author of The Art of SEOPresident of Stone Temple Consulting

20+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies

Publish web sites, grow them, then sell them2 significant exits so far

On Twitter: @stonetemple

Looks like a good target right?

Flew to DC

Gave a Day Long SEO Training Class

• Audience: Government Webmasters• They paid costs and a speaking fee• 6 months later• 6 links on PR7 pages on a PR10 web site

• Lesson: Credibility is EVERYTHING

Another Good Site?

Find out how to contact them

Make the Sale

• Establish Authority• And Sell it.

Result: 3 article placements so far

Another Good Site?

Find the Opportunities

Pitch the Content

• You are an authority

• Assume it• Sell it• Then deliver• Result: one

killer link for a brand new site

Summary

• Stop believing in your limitations• Find the golden links• Be willing to invest big to win big• Establish and sell your authority• Stop thinking manipulation and start thinking

excellence

Thank You!

Eric Engeeenge@stonetemple.com@stonetemple(508) 485-7751www.stonetemple.com For a One Sheet SEO Checklist, email me, or

drop off a business card