EO Vancouver September 2013

Simon Mundell

Change

The Business Execution Experts ™

Transform Your Business Potential into Extraordinary Results

Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable TimesSource; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable TimesBusiness Execution – made simple

GLOBALIZATION

How most people are dealing with this!

It is not the strongest who

survive

nor the most intelligent

but the ones most responsive

to change

Darwin

Business Execution – made simpleThe Business Execution Experts ™

Lead Change With Certainty

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable TimesThe Business Execution Experts ™

The 5 Pillars of Execution

Vision

VISION

Core ValuesWho

Core Purpose Why

Vision

Core ValuesFit

Example of a “well known” firm’s values:

● Communication We have an obligation to communicate. Here, we take the time to talk with

one another and listen. We believe that information is meant to move, and that information moves people

● Respect We treat others as we would like to be treated ourselves. We do not

tolerate abusive or disrespectful treatment

● Integrity We work with customers and prospects openly, honestly and sincerely.

When we say we will do something, we will do it.

● Excellence We are satisfied with nothing less than the very best in everything we do.

We will continue to raise the bar for everything we do. We will have fun discovering how good we can be

● A Good Bugger is someone who:

● is fun to be with; ● puts their people first; ● is a leader; ● plays above the line;● is innovative and provides excellence;● is committed to satisfying.

To get everyone home safely each night.

Fair days pay for a fair days work.

Promote Isaac’s positively.

Do it right first time.

Don’t take the piss.

Defining How The World Is Energized

BHAG (© Jim Collins)

have taught 20 Million students to play music.

An Accident Free WorldBy 2020 No one will die in a new Volvo

Who Why

Vision

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

Strategy

STRATEGY

Doug Hall9804 brands analyzed over a 5 year period

901 were tracked from introduction

Most effective company growth strategy =

a) Build customer loyalty?

b) Find new customers?

b) Finding new customers = 2.8x more effective

Most effective revenue growth strategy =

a) Increase average $ sale?

b) Increase purchase frequency?

a) Increasing average $ sale = 3.9x more effective

I said…

Presenting Data to customers =

a) Use charts and graphs?

b) Use clear and simple words?

b) Clear and simple words 2x more effective

Reduce mental processing.

Most effective credibility strategy =

a) Testimonials from satisfied customers?

b) Product / service demonstrations?

b) Demonstrations 47% more effective

Personal experience of your product/service is the key

Customers prefer sales people who are

a) Highly dependable?

b) Highly competent?

a) Dependability 320% more important

Most effective growth strategy =a) Expand your offering to serve different market

segments?

b) Reduce offering to focus on 1 segment only?

b) Focus strategy - 60% greater chance of success

Most effective marketing strategy =a) Offer 1 benefit?

b) Convert all your features into benefits?

a) 1 blunt, overt benefit = • 75% more likely to survive > 5 years• 54% more likely to succeed

More than 2 benefits = lowers chances of success

Branding & Written Communication =

a) Respect customer’s intelligence?

b) Dumb it down to 10 year old comprehension level?

b) 10 yr old level = 70% more effective

Strategy

STRATEGY

Business Execution – made simple

BetterCheaper Faster

Establish a point of difference

Apple’s iPhoneTarget Market:● Mid-30s Male● Urban Hipster● Loves technology● Wants to be seen as current,

“with it”, shows off to his buddies

OperationalExcellence

Product Leadership

CustomerIntimacy

Strategic Focus

What do your target customers value most?

Value Discipline (Generic Strategy)

Company examples

Low costConsistency

SpeedNo hassles

Operational ExcellenceDell, Wal-Mart, FedEx, McDonalds, South West Airlines

State of the artProducts and Services Product Leadership

Xero, Apple, Sony, Intel, Merck, Pfizer, Nike, 3M

Customized productsPersonalized solutions Customer Intimacy

McKinsey, Nordstrom, IBM, Ritz Carlton

“The difference between successful people

and very successful people is that very successful people say "no"

to almost everything”

Warren Buffett

How Obvious are you

What’s your Emotional Benefit?

The Feeling Of Complete Freedom

If a customer doesn’t have a problemgive them one!

Brand Promise

FunctionalEconomic

Emotional

Your Building Consent in 10 Days Guaranteed

The Business Execution Experts.TM

Transform your business potential into extraordinary results

Threat of New Entrants

Threat of Substitute Products or Services

Bargaining power of Customers

Bargaining power of Suppliers

Rivalry amongst existing

Competitors

Courage

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

90% of strategies faildue to poor execution

ACCOUNTABILITY

Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable Times

Only 15% of employees knowtheir company’s top priorities

Even worse, only 6% know their own individual priorities

Source; Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable Times

32% of employees doubt there is a plan at all

Source; Department for Business, Innovation and Skills (Bis).Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable TimesThe Business Execution Experts ™

Source; Department for Business, Innovation and Skills (Bis).

Only 27% believe they are fully prepared for the challenges they will face this year.

Source; Department for Business, Innovation and Skills (Bis).Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable TimesThe Business Execution Experts ™

Source; Department for Business, Innovation and Skills (Bis).

Visibility creates Accountability

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

ENGAGEMENT

Accountability creates Engagement

Productive = Happy

Progress is the #1 Motivator

The real art of management:Taking a person’s strengths and turning it into productivity

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

QuarterlyWeekly

Those who plan the fight don’t fight the plan

VISION

STRATEGY

ENGAGEMENT

ACCOUNTABILITY

CADENCE

Source; Documented by Stephen Covey and Bob Whitman in 2009 - Predictable Results in Unpredictable Times

Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it.

You've got one option - shoot first

Simon Mundell

EO Vancouver September 2013

business potential

business execution experts

predictable results

extraordinary results

stephen covey

bob whitman

unpredictable timessource

simon mundell

Business

KGIC Vancouver September 2011

West Vancouver Homes Real Estate September 11 2015

Outlook West Vancouver, September 05, 2013

3. a. (1 00pm) Cannabis Presentation Vancouver - Mike...

West Vancouver Homes Real Estate September 19 2014

West Vancouver Homes - September 3, 2010

Vancouver Courier September 3 2015

West Vancouver Homes Real Estate September 4 2015

METRO VANCOUVER REGIONAL DISTRICT REGIONAL PLANNING...

Blue Oceans Vancouver EO -- workbook

City of Vancouver - BCBEC · City of Vancouver Presentation...

METRO VANCOUVER REGIONAL DISTRICT UTILITIES COMMITTEE ·...

WE Vancouver, September 18, 2014

Outlook West Vancouver, September 06, 2012

SEPTEMBER OCTOBER - District of West Vancouver · West...

West Vancouver Homes Real Estate September 12 2014