Envision Encinitas

What is Encinitas?

Five Unique Communities

An Array of Arts and Cultural Amenities

A Destination

Cardiff-by-the-Sea

Olivenhain

Leucadia

Old Encinitas

New Encinitas

Five Unique Communities

Cardiff-by-the-Sea

The Self Realization FellowshipOld Encinitas

Leucadia Boulevard

“I think of it as a piece of music.”

Leucadia

New EncinitasLux Art Institute

Olivenhain

Five Unique Communities Working Together

to Provide a Unique and Authentic Experience

for Residents and Visitors

alike…

History

Arts & Culture

Natural Resources

Shopping & Dining

Recreation & Lifestyle

Celebration

History and Heritage

Landmarks

Arts

and

Culture

Quail Botanical Gardens

PUBLIC ART

Tree grates

Hwy 101 Streetscape

Medallions

The Artist Colony 101 (2000-2004)

CommuniCans

Preserving and Enhancing

Our Natural Resources

San Elijo Lagoon

Coast Hwy. 101

Swamis

Moonlight Beach

dining

Shopping

And

Lifestyle/ Recreation

Encinitas Library

Cardiff Library

Self Realization Fellowship

The Healing Arts

Cottonwood Creek Park

Celebration

Floral Heritage

Surf

Culture

History

Sense of Place

…A Destination

Why is this Important?

Cultural Tourism

Travel to experience the arts, heritage, and special

character of a place

Focuses on authenticity and the uniqueness experience

Increases visitor stays and contributes to the economy

National Travel Survey 2001

92.7 million travelers annually

65% said they included a cultural, arts, heritage or historic activity on their trip while on a trip of 50 miles or more

32% of those travelers indicated that they lengthened their trip because of cultural events and activities

What do cultural tourists like to do?

43% Historic Sites

30% to Museums

23% to Live Theater Performances

21% to Art Galleries

20% to Heritage/Ethnic Festivals

10% to Opera/Classical Music Concerts

9% to Dance Performances

5% to Poetry/Literary Readings

3% to Film Festivals

33% to Other Cultural Activities

The Travel Trend Watch

Seek confirmation of American values

Seek authentic experiences told with integrity

Increase in travel to small cities and towns,

within 5-6 hour drive

Rural festivals and events big draw

Growing demand of high touch over high tech

Five Jump-Start Cultural Tourism Tactics

Create thematic travel itineraries

Partner and package your products

Develop driving tours that invite city dwellers to experience the “real” California

Create a culture card

Target special populations

Closing Thoughts

When you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable.

-Clifton Fadiman

A man travels the world over in search of what he needs and returns home to find it.

-George Moore

There’s no place like home.

-Dorothy (Wizard of Oz)

Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history.

Envision Encinitas…

a sense of place…a destination.

Thank you

Community Stakeholders

Cardiff Chamber

Cardiff Town Council

Encinitas Chamber

DEMA

Leucadia Hwy 101 Mainstreet Association

Leucadia Town Council

Olivenhain Town Council

Is sponsored by the City of Encinitas Commission for the Arts and the Cultural Tourism Committee

Through a grant from the National Endowment for the Arts

And the Arts Marketing Institute, a program of the California Arts Council