Entrepreneurship 101, OR What's a nice PhD student like …riesbeck/venture-phd-2014.pdf · Entrepreneurship 101, OR What's a nice PhD student like you doing in a course like this?
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Entrepreneurship 101, ORWhat's a nice PhD student like you doing in a course like this?
Chris RiesbeckElectrical Engineering and Computer Science
Cogni8ve Systems Brown BagJanuary 28, 2014
Friday, June 6, 2014
Most of my curriculum development effort these days is spent on:
agile so)ware development (EECS 394)
how to develop soHware using modern sustainable team prac8ces that deliver value as quickly as possible to the client, the team, and the organiza8on
so)ware project management (MPD 405 and MSIT 490)
how to define and manage the development of soHware to achieve maximum value as early and sustainably as possible
(agile development for) lean startups (EECS 473 NUvenHon: web)
how to create viable innova8ve soHware ventures
Friday, June 6, 2014
NUvention: Web (EECS 473)
Two-‐quarter Kellogg / McCormick course where teams create and launch a viable soHware-‐based startup business
Primary faculty:
Mike Marasco (Clinical Full Professor, Director of the Farley Center for Entrepreneurship and Innova8on)
Todd Warren (advisor to and an investor in Divergent Ventures, former EECS alum and MicrosoH product manager)
Steve Olechowski (Google Product Manager, former COO of Feedburner)
Rich Gordon (Professor Medill; Director of Digital Innova8on)
Chris Riesbeck
h\p://fcei.northwestern.edu/curriculum/nuven8on/web.html
Friday, June 6, 2014
They take 8me away from doing real research
They focus on developing the team and the product, not you, the individual
There's nothing academically interes8ng about product development or entrepreneurship
No!
Are Such Courses Relevant To Cognitive Systems PhD Students?
Friday, June 6, 2014
Science vs Business
Goal: facts and models about the real worldMethods: formal models, empirical studiesProgress: knowledge accumula8on and paradigm shiHs
Goal: profit, growthMethods: Trendy buzzword of the monthProgress: booms and busts
Developing software startups is business, not science
Science Business
Friday, June 6, 2014
What These Courses Are About
A business model describes how your company creates, delivers and captures value.
A startup is a temporary organization designed to search for a repeatable and scalable business model.
http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
http://lean.st/principles/build-measure-learn
Lean Startups
Lean startup = startup + agile development
Friday, June 6, 2014
There Are Hypotheses
http://steveblank.com/2010/10/25/entrepreneurship-as-a-science-–-the-business-modelcustomer-development-stack/
"One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses."
Friday, June 6, 2014
There Are Metrics
http://startitup.co/guides/294/becoming-a-lean-startup-guru
Friday, June 6, 2014
There are Curricula
http://www.slideshare.net/sblank/lean-launchpad-educators-curriculum/34
Friday, June 6, 2014
There's A Body of Practice
MVP
Design
HCI
Business
DevelopmentProduct TestingAgile
Design
including...
Friday, June 6, 2014
There's NSF Funding!
http://www.nsf.gov/news/special_reports/i-corps/
Friday, June 6, 2014
There Are Theories
Effectua8on: a logic for entrepreneurial planning
Instead of: find best means to achieve a specified goal
Experiment with what can be achieved given current abili8es
Effectua8on heuris8cs:
Bird-‐in-‐hand,
Affordable loss
Make lemonade
Partners not compe8torsSaras D. Sarasvathy Effectuation: Elements of Entrepreneurial Expertise
Saras D. Sarasvathy Entrepreneurship as a Science of the Artificial
Friday, June 6, 2014
Are Such Courses Relevant To Cognitive Systems PhD Students?
Maybe. Perhaps we need a new model for what a PhD student does.
Friday, June 6, 2014
NUvention: Research?
MVP
Design
HCI
Funding
DevelopmentIdea Testing
AgileDesign
Minimum Viable Product ThesisFast Build-Measure-Learn loopOut of the building explorationThesis Pivots
Team development (ILS model)Partners (sellers, maintainers, not just co-authors)Test-driven development
Team development (ILS model)Partners (sellers, maintainers, etc, not just co-authors)Test-driven development
Business Funding model, i.e., what will sustain the deployment and development of your idea?
Friday, June 6, 2014
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