Enterprise socialnetworks AGBAR
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1
Enterprise Social Networks
Overview
opportunities
challenges
Fundación AGBAR, Barcelona 28th June 2011
2
Global context
Net society
3
The world has changed
Global Markets
Radical Change
ICT Everywhere
New valuesNew Motivations
Crisis
Net Society
4
We are in a new era: the Net Society
Globalization
Technological explosion:
Digitalization, Internet
Business Input: knowledge
Business Output :knowledge
Net Society
5
Systemic Impact
CultureCulture
Companies
Companies
SocietySociety
EconomyEconomy
PoliticsPolitics
Development
Development
Government
Government
Education
Education
SociedaSocieda
dd
REDRED
SociedaSocieda
dd
REDRED
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• New production values:
creativity, commitment, passion
…
• New organizational models:
Network, P2P, Communities,
Openness
• Transformation Process: Open
Innovation, Market
conversations ...
• New Markets: Green Economy,
Energy, Mobility ...
• New claims (Ontime, Onplace,
Lowcost)
• New Skills
• New Leadership
CultureCulture
Companies
Companies
SocietySociety PoliticsPolitics
Development
Development
Government
Government
Education
Education
EconomyEconomy
Systemic Impact
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• Citizens take center stage in
the public sphere
• They Converse and Associate
• They Get Organized to Solve
problems
• Have gained knowledge,
visibility and influence
• Do not rely on institutional
policy
• Or, at best, it seems
irrelevant to them
CultureCulture
SocietySociety
Government
Government
Education
Education
PoliticsPolitics
Development
Development
Companies
Companies
EconomyEconomy
Systemic Impact
8
SocietySociety
Government
Government
Companies
Companies
EconomyEconomy
Development
Development
PoliticsPolitics
Education
Education
CultureCulture
• Sustainable progress
requires citizens who are
critical, creative,
responsible and free
• New skills: information
management, synthesis,
filtering, entrepreneurship,
adaptability to change,
teamwork, network creation,
self-management, tolerance
to failure ...
• Evolution of teaching and
learning models: collective,
proactive, multicontextual,
continuous ...
Systemic Impact
9
Companies
Companies
EconomyEconomy
Development
Development
PoliticsPolitics
Education
Education • Leading participation
scenarios
• Transparency and Openness
• Service Excellence
• Collective intelligence
coordination
• Connected with the private
sector and academic
institutions (networks)
• Development and social
transformation drivers
Government
Government
SocietySociety
CultureCulture
Education
Education
Systemic Impact
10
Inter Net
And its dynamics
11
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
12
Digitalized and Connected
Source: Informe sociedad de la información 2010 . Fundación telefónica
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Cross CollaborationCommunties
StrategicCommunication
Values
KnowledgeManagement
Suppliers &
Stakeholders
MarketConversations
2.0Tools2.0
Tools
Open Innovation
NewCorporate
Environment
Alerts andSindication
(RSS)
Alerts andSindication
(RSS)
WEB2.0
Social Platforms
Social Platforms
WIKI’sWIKI’s
OpenSourceOpenSource
Bloggs &Microbloggs
Bloggs &Microbloggs Semantic
findingsSemanticfindings
Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value
Digitalized and Connected
18
Enterprise Social Networks
The world has changed high speed
Companies have to transform their patterns to new demands
We have already the technology
Your employees are already using it
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Enterprise
Internal Perspective
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craftsmen, laborers, hackers The need for manpower in the
industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in …
… the transformation of an agrarian and rural society into an industrial and urban society.
1750 - 1850
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2011
craftsmen, laborers, hackers
22Source : www.acando.com
The rules of business are changing
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CultureCulture
Companies
Companies
SocietySociety PoliticsPolitics
Development
Development
Government
Government
Education
Education
EconomyEconomy
The rules of business are changing
24
internet tools get into companies …
Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)
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…to be applyed in different processes
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… but organized
according to new contexts
…
Knowledge Based economy
Internet connected
In a Global platform
Connected Knoledge = People
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… to become a
Smart
Companybased on [Social] Network
strategies
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Smart company
a model
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SMART COMPANY
Knowledge People
NetworksINTERCompany
INTRACompany
ACESS TO KNOWLEDGE
NEW GENERATIONS
EMPOWERMENT
PROJECTS AND OBJECTIVES
- EMPLOYEES-+ NETWORKS
FREE OPENDISTRIBUTED
CREATION
EVERYTHING IS I+D
COMMUNITIES
OPEN INNOVATION
REPUTATION
COLLABTORATIVE PROJECTS
MARKETINGADVERTISING
K-LEADERHIPS
REINFORCE RELATIONSHIPS
ACTIVE LISTENING
DESCENTRALIZATION
30
SMART COMPANY
Knowledge People
NetworksINTERCompany
INTRACompany
ACESS TO KNOWLEDGE
NEW GENERATIONS
EMPOWERMENT
PROJECTS AND OBJECTIVES
- EMPLOYEES-+ NETWORKS
FREE OPENDISTRIBUTED
CREATION
EVERYTHING IS I+D
COMMUNITIES
OPEN INNOVATION
REPUTATION
COLLABTORATIVE PROJECTS
MARKETINGADVERTISING
K-LEADERHIPS
REINFORCE RELATIONSHIPS
ACTIVE LISTENING
DESCENTRALIZATION
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NETWORKS
BENEFITS
• Problem Solving• Development and testing of good
practices• Update and distribution of
knowledge• Research and Innovation• Education & Learning• Improvement of public relations• Production Optimization• Organizational inefficiencies• Save territorial barriers
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“Communities of practice are groups of people who share a passion for something that they know how to do, and decide to interact regularly to learn how to do it better.” (Etienne Wenger)
“A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert
Saint-Onge)
Community Perspective
Business Perspective
Communities of Practice (CoP)
NETWORKS
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NETWORKSINTRA
Company
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Enterprise:
The
Knowledge
Ecosystem
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NETWORKSINTERCompany
BENEFITS
• Open Innovation• Need for social cohesion -
territorial• Sector Revitalization• Business Strategies• Promotion Initiatives• Cost Optimization• Multidisciplinary
Innovació
Comunicació Interna
Gestió del Coneixement
36
IBM
LINUX
NETWORKSINTERCompany
37http://gw.innocentive.com/ar/challenge/marketPlace
NETWORKSINTERCompany
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http://twitter.com/DellOutlet
NETWORKSINTERCompany
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NETWORKSINTERCompany
http://mindstorms.lego.com/eng/Israel_dest/Default.aspx
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NETWORKSINTERCompany
http://mystarbucksidea.force.com/ideaHome
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“The
knowledge
is out there”
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Enterprise Social Networks
Smart Companies focus the business activity on knowledge management
By creating NETworks at two sides of the corporate
boundariesPeope + Techology +
Leadership
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Thanks!!
and enjoy the NET
Maria Jesús Salido Rojo
www.TheProject.ws
maria.salido@gmail.com
Telf. +34 646 47 90 60
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