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Enriching Lives through Sport The Social Benefits of the London 2012
International Inspiration Programme
Debbie Lye, UK Sport April 2013
International Inspiration Director
International Inspiration Vision
To enrich the lives of 12
million children and young
people of all abilities, in
schools and communities in
20 countries across the
world, through the power of
high quality and inclusive
sport, physical education
and play
International Inspiration Timeline
2006: concept, partnership &
planning
2007: 5 phase 1 country plans
2009: 5 phase 2 country plans
2012: final country plan;
Games Time Activities;
Interim evaluation
2011: 5 phase 4 country plans
2010: 5 phase 3 country plans
2013: Seb Coe takes II charity
chair;
legacy planning
2014: IIP concludes
2014: Final evaluation : post II P legacy plan
operational
Social Benefit Outcomes Targeted
Option Two COMMUNITY COHESION YOUTH LEADERSHIP
INCLUSIVE SPORT
II Approach to sustainable social benefit
20 country plans built around 3 Ps with tailored national content to create a single global movement
olicymakers
ractitioners
articipants
P
P
P
“Number of young leaders and female peer educators trained in sport leadership and empowered to discover their role in society and become a model for their communities.” KPI measured across 8 countries: Ghana, Ethiopia,
Indonesia, Uganda, Nigeria, Mozambique, Jordan
Challenging stereotyped perceptions
Bangladesh girl adolescent empowerment
120,000+ girls empowered through
sport in 2,800 youth centres
In November 2011 an 18 member
girls’s cricket team was the first of
its kind in conservative Cox’s
Bazaar
Young girls sports leaders from
Government schools organise
festivals for children with
disabilities
Ministry for Women and Children’s
affairs is supporting the extension
of girl empowerment through sport
in 7 districts of Bangladesh
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“Cricket is for boys. Girls must not
play in public.”
Zulekha Begum refused to let Jasmin play.
Today she is proud that her daughter is a valued member of the village team
Empowering women in rural India
24 year old Ujjawala trained as a community coach, to lead sport sessions with village children. She is now a local heroine.
In Panchayat (village) elections she was elected Sarpanch (Mayor).
Ujjawala said sport helped her achieve this position
35 young women in rural Maharashtra State have become Sarpanch through II
They are role models and advocates, helping young girls at risk or forced early marriage, and encouraging families to let girls stay in education
“I have come a long way thanks to sport and it will always be an area of special focus in my work.”
II is developing and
advocating inclusive
sport in 11 countries:
Azerbaijan, Ethiopia,
India, Indonesia,
Jordan, Malaysia,
Mozambique,
Tanzania, Trinidad &
Tobago, Turkey and
Uganda
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Showing that young people with disabilities can be
winners – II Paralympic Volleyball in Jordan
Increasing Access to Sport
Through International Inspiration Oak Field Special School in Nottingham UK
was linked to Kano Special School in Nigeria
CASE STUDY: HANDBALL IN NIGERIA AND UK
Staff and students of the 2 schools worked on the skills needed for
handball and set up a project across a range of ages and abilities in
Nigeria and the UK
Creative adaptation has enabled students with more profound
disabilities to access key skills, and to experience playing
competitive sport
“PE teachers report a clear increase in key skills
and attainment levels among students involved.”
(Ecorys)
Highlighting Paralympic values
Trinidad & Tobago marked International Paralympics Day in 2011
CASE STUDY: TRINIDAD & TOBAGO PARALYMPIC SCHOOL DAYS
Hundreds of Young Sports Leaders (YSL) ran inclusive festivals of
sport in their schools
The YSL educated other students about the inspirational power of
Paralympic sport, and raised awareness of what it means to live with
disability in their communities.
“This programme tells young people that
regardless of their physical ability they are
capable of greatness”
Derrick Phillip, Principal
Mucurapo East Secondary School
Exceptional young sports leader
An International Inspiration competition to choose young people to
run with the Olympic and Paralympic torches selected children with
disabilities from Indonesia, Trinidad & Tobago, Tanzania and Egypt
15 year old Egyptian Mohamed Ahmed El Sayed won his age
category in the Alexandra Swimming Championships.
As a Young Sports Leader his ambition is to become a role model
for disabled young people everywhere, and to help others in his
community to play sport.
Global advocacy for social benefit through sport
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“It gives children with impairments
the chance to achieve their full
Potential”
Baroness Tanni Grey-Thompson
International Inspiration Ambassador
“It is attitude changes that Impressed me most...
International Inspiration has provided opportunities
for children with disabilities and teaches awareness,
sensitivity and Social integration”
Sir Philip Craven – IPC President
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Young Sports Leaders
learn how to lead, be role
models and inspire peers
away from violent
behaviour, stigma &
unhealthy lifestyles and
into health, inclusion and
community events. They
gain the skills they need to
be valuable employees.
II has given 40,000 this
opportunity
The future for International Inspiraiton
The success of International Inspiration has inspired long term
commitment in the UK to developing social benefit through sport
International Inspiration is now the name of the charity that is
continuing the international sport and social legacy of London 2012
Lord Coe chairs the charity and is committed to carrying on the
mission we began in 2007
Access to sport can achieve wider social benefit when it is aligned to
values and principles
International Inspiration is working in partnership with the IOC to
help harness and develop YSL across the globe to support the
promotion and practice of Olympic Values Education
We will also put empowering practitioners and the safeguarding and
protecting of children and the vulnerable in sport at the heart of all
International Inspiration activities.
Thank you
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