Enlighten Ad Tech Presentation
Post on 13-Jan-2015
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Right Time, Right Place illy Case Study
Erin Kelley Digital Media Supervisor@EnlightenAgency
Allie KlineCMO@33Across
Brave New World: Data
Big data is about creating a more
efficient funnel.
Filling the funnel with the right audience accelerates
movement…
…and increases spend at the bottom.
Client Standout: illy
Where do we go from here?
Brand
An accessible daily pleasure
The rise of micro-roasters
Competition
The most funnel movement possible
Media
illy: Insights
Identify and reach new qualified prospects to expand upper funnel and accelerate movement
illy: What We Did
Identify and reach new qualified prospects to expand upper funnel and accelerate movement
illy: What We Did
Brand GraphTM targeting expanded high-value audiences while improving bottom line ROI.
RSS Twitter feed& expandable video
Sponsored storiesNew brand advertising
partnership
33Across Facebook Eater.com
illy: Campaign Ecosystem
You must increase your funnel size in order to move more people through it.
We were leaving customers on the table before we were tapping into big data.
Mapping big data to demographics and interests is archaic. Social matters - not just in reach, but also as an input.
illy: Key Takeaways
Thank YouQ&A
Erin Kelley Digital Media Supervisor@EnlightenAgency
Allie KlineCMO@33Across
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