Engage Bali 2016: Nina Spannari, Canon

INSPIRE, ENABLE, CELEBRATE: Since we have been together…

Source: Canon Australia Instagram account

“My love for you has never ceased from the first moment I picked up , however I know I have not always given you the attention you deserve - life,

work, family sometimes get in the way.”

@deon _mackay_ photography

“My love for you has never ceased from the first moment I picked up a camera, however I know I have not always given you the attention you deserve - life,

work, family sometimes get in the way.”

@deon _mackay_ photography

Source: 'Dys-connected': cell phones are overriding creativity, according to UBC author, by Jon Hernandez

 "But the problem is they're interfering — they're overriding the social, they're overriding the creativity. If you don't have boredom, if you don't have blank spaces, then you don't have creativity — ideas don't spark.”Neurotherapist Dr. Mary Swingle

It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.

It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.Marina McDonald

“”

Marina McDonald

Shift.

POST PURCHASE

PRE PURCHASE

MAS

S RE

ACH

ENGA

GEM

ENT

/ RE

LATI

ON

SHIP

S

Shift.“Marketing is no longer about the

stuff you make but the stories you tell”

SETH GODIN

Shift.

EnableA brand that has enabled me

to bring my ideas to life

InspireA brand that has helped me to

surprise myself

CelebrateA brand that has celebrated

what I’ve achieved

CURATE

1.5k UGC (featured)

430k

Please keep pushing the limits, and telling stories that make others want to follow your lead.Jason McLean, Director, Canon Consumer Imaging

“”

Great idea @canonaustralia  you guys rock! Would love to see that book land on my coffee table and be able to see all these awesome artist's photos printed! @fpecheur

“”

@rev16

• Doubled our Insta following in 12 months

• Add around 8K followers per month.• 9K av interactions every day on Insta

alone & • 20k earned mentions each month (double

YOY)• 1K av views every hour (5.5M views this

year) on YT

Source: Socialbakers @thurstonphoto

CREATE

CREATE

THE CHALLENGE // Learning tech skills is easy… Being creative isn’t.

OUR APPROACH // A series of experiments designed to shift creative thinking behind the lens

SEE IT LIKE NEVER BEFORE //

WATCH: https://youtu.be/F-TyPfYMDK8

“My love for you has never ceased from the first moment I picked up a

camera, however I know I have not always given you the attention you

deserve - life, work, family sometimes get in the way.”

#CanonChallenge

10 of 15 Canon’s top posts by interactionsSource: Canon AU FB socialbakers analysis Jan 2015-Aug 2016.

2. SHOWCASE 3. FEATURE1. SET

People are taking more photos than ever, thanks to smartphones and social media…how do we connect with this new wave of content creators and be part of modern creative culture?

> Play Take the Leap video – http://bit.ly/2dECc4q

#TAKETHELEAP

Tumblr HubOutdoor -Mass Awareness Digital partnerships + Social

Reach and Engagement

Remarketing ads

Website- Engagement and Celebrate

S C A L E

L E A P M E ET7 #LEAPmeets

5 influencers – 421k audience4 locations

> Play LEAPMEET video – http://bit.ly/2faRmyD

@jarradseng with video produced by Natalie Hind and shared with her permission.

‘Dab’ with Jarrad Seng and Amelie@Steven Ito

Jarrad Seng, Perth,183k followers

@Milesnoel - Participated in @jarradseng's leap meet up photography excursion yesterday. We were given themes to explore on the MANY rooftop and basement. Felt like being back at design school! “ ”

@Jarradseng

You have pushed me to achieve and become more involved in experiences. You

have opened my eyes to the sights and experiences open to me. Since we have been together I have

viewed my world in an entirely new way.

“”

@wandering_mischief

1. Spend time understanding your audience and what matters to them

2. Figure out how you can be useful to them

3. ROL not ROI4. Be bold – it might

just go viral

Since we have been together …“

Credits

In order of appearance:• @deon _mackay_ photography• Marina McDonald• @__abbiehunt• @chip_shots• @rev16 • @thurstonphoto• Di Lymbury• Alex Spurway• @Steven Ito• @jarradseng with video produced by Natalie Hind and

shared with her permission.• @kh.designs• @wandering_mischief• @theinkedshooter

Other sources:• Article and image sourced: 'Dys-connected': cell phones

are overriding creativity, according to UBC author, by Jon Hernandez

• ‘Flip the Funnel’ model (Joseph Jaffe)

All images have been sourced from Canon Australia’s Instagram channel unless otherwise specified. Be sure to follow these amazing talents – and follow us too @CanonAustralia or tag us at #CanonAustralia.

Thanks.