empowerMINT Best Practices: Maximizing Your Reputation and Exposure in 2015

Maximizing Your Reputation and

Exposure in 2015

empowerMINT Best Practices

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Tracey Kegebein,

CDME

Vice President of

Sales & Services

Syracuse

Convention &

Visitors Bureau

Our Guest Today

Help me help YOU!

• ARTICLE content- save time & gain instant content

• WEBINARS- connect with your planners!• Importance of being a Destination Expert • NEW- empowerMINT Profile News Feed• Taking empowerMINT into your 2015 Sales

Strategy

Takeaways

Save time by personalizing and article content on your DMO website and meeting planner newsletters.

Library of Articles-use them!!

Articles You Can Use:

Cut & Paste in to your branded eNewsletter for additional planner content

Distribute “as is” to your meeting planners and sales staff

Create your own branded article email series to your meeting planners list

http://blog.empowermint.com/article/what-got-meeting-planners-reading/

Put an end to cold-calling and use monthly WEBINARinvites to open up conversations with planners.

1. Register YOURSELF & Have Your Sales Team Register

2. Share on Your Social Media & Website:

3. Invite Your Planners

Help sells!....

CUSTOM WEBINAR INVITE TEMPLATE:

DID YOU KNOW?The empowerMINT team can

create a custom URL invite for you to include in your invite & track which of your invited planners

attend!

SHARE IN YOUR NEWSLETTER!

NEW!

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July 1- July 28 2014 July 29- August 31 2014 (Post InsightsSend)

empowerMINT Unique Destination Page Profile Views for Syracuse Convention & Visitors Bureau

28 to 41!!!

Increased Visibility!

Make empowerMINT WORK for YOU in 2015!

Expand training for your sales teams and incorporate empowerMINT into your 2015 sales strategy

• Bring Insights/Insider into your Sales Meeting

• Have your sales team attend Webinars/training

• Share webinars/articles on your personal linkedin, social media & destination website & profiles

• FEEDBACK- our empowerMINT team wants to hear from YOU- What can we do better??

YOU in 2015!empowerMINTreally works…if you work it!

4 Ways to Keep in Touch!

Email: kskidmore@destinationmarketing.orgWebsite: www.empowerMINT.com and search & connect with a local expert for FREE

Blog: blog.empowerMINT.com FREE meeting planner/DMO resources including previous webinar replays, articles

LinkedIn: Join our group-- DMAI Network for CVBs and Meeting Professionals

Podcast: Meeting Planning Madness blog.empowerMINT.com/podcast