Transcript
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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INSPIRED bY THE bIGGEST STAGE IN THE WORlD
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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FIRST-EvER lARGE-SCAlE ANNuAl ACTION SPORTS COMPETITION IN NYC
� 3 DAYS WITH 4 TICKETED SESSIONS
� 60,000 ExPECTED ATTENDEES
� MINIMuM $1.4 MM MEDIA/MARKETING SuPPORT
� TARGET GEN Y CONSuMERS AND YOuNG FAMIlIES
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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OvER 150 HOuRS OF Tv COvERAGE
� THREE MONTHS OF SERIAlIzED “DOCu-DRAMA STYlE” PROGRAMMING
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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THE ACTION SPORTS CONSuMER
� 75.6 MIllION CONSuMERS CONSIDERS THEMSElvES FANS OF ACTION SPORTS
� 50.2 MIllION CONSuMERS ACTIvElY PARTICIPATE IN ACTION SPORTS IN THE uS
� 72.3% OF TEENS (13 - 17) CONSIDER THEMSElvES FANS OF ACTION SPORTS - HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl
� 65.4% OF YOuNG ADulTS (18 - 24) CONSIDER THEMSElvES FANS OF ACTION SPORTS - HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl
� 85% OF EvENT ATTENDEES SAY SPONSORSHIP OF ACTION SPORTS INFluENCES OPINION OF SPONSORS IN POSITIvE MANNER AND MAKES bRAND EITHER ‘COOl’ OR ‘vERY COOl’
� ACTION SPORTS HAvE bROAD INFluENCE OvER CONSuMER bEHAvIOR AND TRENDS IN FASHION, MuSIC, vIDEO GAMES, TECHNOlOGY
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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ACTION SPORTS FANS IN NYOWN THE HIGHlY SOuGHT-AFTER GEN Y AND YOuNG FAMIlY DEMO IN A CAPTIvE ENvIRONMENT
� #1 MARKET IN THE COuNTRY FOR KIDS WHO ARE FANS OF ACTION SPORTS AND KIDS WHO PARTICIPATE IN ACTION SPORTS
� 25% AHEAD OF THE #2 MARKET, lOS ANGElES, IN PARTICIPATION NuMbERS
� #2 MARKET FOR ACTION SPORTS FANS IN bOTH ADulT (18+) AND TEEN (12-17) CATEGORIES
� #1 MARKET IN THE COuNTRY FOR bOTH POPulATION AND TElEvISION vIEWERSHIP
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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150 OF THE WORlD’S TOP ACTION SPORTS PROS
� $1MM IN PRIzE MONEY
� INNOvATIvE HEAD TO HEAD COMPETITION FORMAT
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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WORlD-ClASS vENuE:uSTA NATIONAl TENNIS CENTER
� lOCATED IN NEW YORK
� 3 lARGE STADIuMS PluS SuRROuNDING GROuNDS
� uNPARAllElED ATMOSPHERE
� uNRIvAlED HOSPITAlITY AND FESTIvAl vIllAGE
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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EMPIRE OPEN FOOTPRINT
* FOR IlluSTRATION PuRPOSES ONlY, SubJECT TO CHANGE
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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SEvEN DISCIPlINESSkATEbOARD VERTSkateboarders fly 20’ into the air to perform amazing aerial stunts on a 60’ half-pipe
SkATEbOARD STREETSkateboarders utilize objects found in urbanized settings—such as curbs, ledges, handrails, stairs, and other obstacles—on a designed course
bMX VERTBicycle riders fly 25’ into the air to perform amazing aerial stunts on a 60’ half-pipe
bMX PARkBicycle riders utilize a designed course of custom ramps, jumps, and objects found in urbanized settings
MEGARAMP SkATEbOARD TRIPLESSkateboarders perform three consecutive tricks on a unique course that features a 26’ high roll-in, twomassive launch boxes and a huge quarter-pipe
MEGARAMP bMX TRIPLESBicycle riders perform three consecutive tricks in an incredible visual experience, featuring a 26’ high roll-in, two massive launch boxes and a huge quarter-pipesive launch boxes and a huge quarter-pipe
fREESTyLE MOTOCROSS (fMX)Riders perform amazing aerial motorcycle stunts while launched 35’ in the air, covering distances of more than 100’
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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DAIlY lIvE PERFORMANCES bY A-lEvEl MuSIC STARS
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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PARTNERSHIP
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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EvENT ENTITlEMENT bENEFITS � bRAND NAME/lOGO INCluDED IN EvENT TITlE
� CATEGORY ExCluSIvITY
� YEAR-ROuND IP RIGHTS
� DOMINANT EvENT SIGNAGE
� Full bROADCAST INTEGRATION vIA 150+ HOuRS OF PROGRAMMING ON 7 NETWORKS
� MAJOR PRESENCE ACROSS 15+ WEbSITES
� HEAvY INCluSION IN MINIMuM $1.4 MM IN MEDIA AND MARKETING SuPPORT
� ON-SITE PRODuCT SAMPlING, SAlES AND PROMOTION
� CuSTOMIzED RETAIl ACTIvATION PROGRAMS
� vIP TICKETING AND HOSPITAlITY
� ACCESS TO ExCluSIvE CONTENT AND uNIquE CONSuMER ExPERIENCES
� ATHlETE/ARTIST MEET AND GREETS, ClINICS AND AuTOGRAPH SIGNINGS
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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ON-SITE bENEFITSbRAND DOMINATION
� HEAvY lINE-OF-SITE bROADCAST CAMERA-vISIblE bRANDING
� PROMINENT bRANDING THROuGHOuT All THREE STADIuMS AND THE ENTIRE EvENT GROuNDS
� HEAvY bRANDING ON All RAMPS AND EquIPMENT
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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ON-SITE bENEFITS CONTINuEDuNRIvAlED ACTIvATION
� DEDICATED ExHIbIT SPACE IN THE FESTIvAl vIllAGE
� PRODuCT SAMPlING, DISPlAY, TRIAl, COuPONING AND SAlES RIGHTS ON-SITE
� AuTOGRAPH SESSIONS WITH COMPETITORS
� PublIC ADDRESS ANNOuNCEMENTS TO SuPPORT ACTIvATION
� EvENT TICKETS, vIP PASSES AND FIRST-ClASS HOSPITAlITY
� PREMIuM vIEWING SuITE
� bEHIND-THE-SCENES ACCESS FOR ClIENT ENTERTAINMENT
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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MEDIA bENEFITSbROADCAST INTEGRATION
� ENTITlEMENT OF 150+ HOuRS OF TElEvISION PROGRAMMING ON 7 NETWORKS
� HEAvY INCluSION IN TuNE-IN SPOTS ON All NETWORKS
� OPEN AND ClOSE bIllbOARDS
� HEAvY SPOT INvENTORY IN All bROADCASTS
� bRANDED IN-SHOW FEATuRES
� DvR-PROOF IN-bROADCAST PRODuCT INTEGRATION
� INCluSION IN All ANIMATIONS, buMPS, lEADERbOARDS, GRAPHICS, ANNOuNCER MENTIONS, ETC.
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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DIGITAl bENEFITSExPANDED REACH
� ExCluSIvE OWNERSHIP POSITION ON EMPIREOPEN.COM
� ENTITlEMENT OF EMPIRE OPEN FACEbOOK COMPETITOR CHATS
� INCluSION IN ADDITIONAl SOCIAl MEDIA OuTREACH (TWITTER, YOuTubE)
� ExCluSIvE CONTENT FOR PARTNER SITES
� lOGOS, bANNERS, vIDEO, PRE-ROll, ETC.
� HEAvY bRANDING IN 150 vIDEO ClIPS SYNDICATED ACROSS 15+ MAJOR SITES
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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RETAIl bENEFITSINCREASE CONSuMER AWARENESS
� RETAIl CONSuMER PROMOTIONS/SWEEPSTAKES
� uTIlIzE ATHlETE APPEARANCES THROuGHOuT NY DMA
� SAlES INCENTIvE PROGRAM
� EvENT MARKS AND lOGOS IN POP OR IN-STORE DISPlAYS
� RIGHT TO CO-OP PROGRAM WITH RETAIlERS
*OPPORTuNITIES SubJECT TO APPROvAl
WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED
WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED
NEW YORK CITY / MAY 2012
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