Emma Snider - 5 Surprising Insights from the State of Inbound Sales 2015

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5 SURPRISING INSIGHTS FROM THE STATE OF INBOUND SALES 2015

EMMA SNIDER

STAFF WRITER, HUBSPOT

1. Social Selling

2. CRM

3. Process

4. Inside vs. Outside Sales

5. Attracting Talent

AGENDA

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Social Selling: Fact or Fiction?1

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7%

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8%

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Don’t believe the hype

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But…

1. Executives2. APAC3. EMEA

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2 CRM Problems: Symptoms of a Single Disease?

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#1 CRM Problem:

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#1 CRM Problem:Manual data entry

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#1 CRM Problem:Manual data entry

Reps

Manager

Leader

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#1 CRM Problem:Manual data entry

Reps• Data entry

Manager

Leader

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#1 CRM Problem:Manual data entry

Reps• Data entry

Manager• Lack of

integration

Leader

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#1 CRM Problem:Manual data entry

Reps• Data entry

Manager• Lack of

integration

Leader• Lack of

adoption

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>

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> >

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> > >

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Easy CRM

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3 The #1 Process Problem

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“Don’t know/not applicable”

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“Don’t know/not applicable”

17%

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“Don’t know/not applicable”

17% 83%

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Top Priority:Increasing # of contacts/leads

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4 Field Sales: Is it Really Dying?

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5 The #1 Thing Salespeople Want in a Job

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Opportunities for growth

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Thank you!