Emily prog nmdl final sharpie
Post on 29-Nov-2014
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DESCRIPTION
Sharpie brand awareness project increase sales
Transcript
Sharpie Write out loud!
Emily Prog NMDL Section 704
Sanford Ink Company Worcester, Massachusetts Bold, Creative, American
Goal: Increase holiday
season sales
Target Audience - Adult females - Aged 30-55 - Disposable
income
How do you use Sharpies?
DIY with Sharpie Pinterest contest
Twitter mini
contest
Newsletter subscriptions
“Sharpie Draw” - Smartphone application - Win prizes – trips with family! - Feature in newsletter
“#SharpieMakesMe __________.”
- Google AdWords - Pay Per Click - Social Media Entries
Measure Success
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