Emerging Trends in Statewide Websites and Beyond David Bonebrake, NTAP Liz Keith, Pro Bono Net Kevin Wenzel, VA Poverty Law Center Vince Morris, Arkansas.

Emerging Trends in Statewide Websites and BeyondDavid Bonebrake, NTAPLiz Keith, Pro Bono NetKevin Wenzel, VA Poverty Law CenterVince Morris, Arkansas Legal ServicesGwen Daniels, ILAO

To Begin…

What most surprises you about where there Internet is today?

Pew Internet and American Life

http://www.pewinternet.org/ Compelling arguments for investing in and

sustaining robust statewide websites. Great resource for Internet usage statistics.

For example: 71% percent of total adults use the Internet 87% of adults 18-29 use the Internet

*According to February – March 2007 study

Broadband Adoption

What percentage of households currently have broadband Internet?

(A) 33% (B) 50% (C) 25% (D) 66%

Content Creation

What percentage of 12-17 year olds now create content online?

(a) 49% (b) 64% (c) 76% (d) 57%

What does this mean for SWEBs?

The times are changing… Better access to the Web New content creation possibilities Free/low-cost add-ons to enrich sites Changing user expectations

What does this mean for SWEBs?

But some things have stayed the same: It’s all about the content Know your users and their needs New technologies are adopted rapidly, but

not at astronomical rates of popular imagination

Rates of technological change

iPod adoption What year did it

hit the market? How many in

circulation today?

Business Week, June 2007: What people are doing online and who participates http://www.businessweek.com/magazine/content/07_24/b4038405.htm

What does this mean for SWEBs?

You have a head start! You know your users Shared infrastructure to build on Collective experience of the community Early adopters to learn from

Emerging Trends in SWEB Mashups RSS Streaming Video LiveHelp Social Networking Sites Cell Phone Browsing Cyber Piracy

Web Applications: Low-Cost, Easy and Effective Examples include Mashup editors, Yahoo

Pipes, FeedBurner and YouTube Low-cost applications Easy to use

Tools intended for end users who want easy content creation solutions

Add functionality and features to your site without a significant investment of time and effort

Mashups

A mashup is a web application that combines information from various data sources into a single integrated tool.

Many popular web services allow users to create mashups with data from their site.

Classic example: mapping sets of data using Google or MapQuest.

Mashup Examples: Virginia Legal Services Map

Mashup Examples: NYCCAH Food Pantries and Soup Kitchens

RSS 101 Really Simple Syndication (or Really Super Stuff)

rss.lstech.org hosts feeds generated by national legal services organizations and some states.

Feeds also available from:LSC (News)CLASP (News)Brennan Center (News)NLADA (News, Jobs)LSNTAP (News, Blogs)

RSS 101: Getting Started

Advanced RSS: Making RSS Work for You Website coordinators can place any RSS

feed on their site regardless of format. RSS 1.0, RSS 2.0, and Atom Standards

are all be supported. Commercial web applications allow you to

aggregate and customize feeds so they’ll better suit your users and display properly on your site.

RSS - Creating custom feeds tailored to your audience

RSS feed builders

-Yahoo Pipeshttp://pipes.yahoo.com/pipes/

- Ice Rockethttp://rss.icerocket.com/

Yahoo Pipes

FeedBurner

Feedburner is a commercial web application that allows users to manage feeds.

Feedburner can convert RSS feeds into Javascript that can be placed on a Pro Bono Net or OST webpage.

Innovations here and now Expanded uses of multimedia

How-to tutorialsWebcasts

Trainings, pro se content, multimedia pro bono attorney profiles

You Tube integrationScreencasts

Innovations here and now

LiveHelp

Your Online Presence…Is your website enough? With the growth of social networking websites

more organizations are considering whether to have a presence in those networks. More than half (55%) of all online American

youths ages 12-17 use* online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. http://www.pewinternet.org/PPF/r/198/report_display.asp

20% of online adults have profiles.

Should Your Organization Use Social Networking Sites?

Nonprofits have had mixed results using social networking sites for fundraising and outreach.

Tech Soup: http://www.techsoup.org/learningcenter/internet/page7935.cfm

Facebook as an Organizing Tool: http://www.lsntap.org A presence on online social networks may be useful

depending on what your organization is trying to accomplish.

When a social networking presence might not work: Your target audiences aren't using social networking tools You don't have time to experiment with something that might not

work.

Cell Phone Browsing

High usage of cell phones Can cell phone browsing be a component

of statewide websites? Gwen Daniels, Illinois Legal Aid Online

Cyber Piracy and Predatory Practices The dark side of Web 2.0 Important that your client base knows its

interacting with your website Statewide websites have seen their distinctive

online presence attacked by predatory vendors Cyber piracy encompasses several practices:

Cyber Squatting Ad word deception Typo squatting

Internet Fraud and Web 2.0

Web 2.0 creates new opportunities for deceptive online practices On YouTube, a search for “credit repair” returned

almost 200 videos by companies claiming to repair consumers’ credit scores

Companies advertising pre-paid legal services have established a Facebook presence

How do we respond when these activities target our client base?

Preventing Internet Fraud

LawHelp.org/NY Internet Fraud Topic

In June 2007, the Internet Crime Complaint Center (IC3) logged its 1 millionth consumer complaint about alleged online fraud or cyber crime.

Lack of experience using the Internet may increase vulnerability

Protect Your Online Presence

NTAP has developed a cyber piracy protocol for the legal aid programs and statewide websites Monitor search engine results Purchase similar-sounding domain names Check similar sounding domain names Register your organization’s trademark Engage pro bono IP counsel Utilize the state’s bar association

How do I know which new directions are right for my site? Good content is still the backbone of a good

website Which tools:

Are best at helping people find your content Allow you to distribute content in a more effective way Better support advocates Help you respond with relevant content Add – not distract – from content and goals of your site

Contacts

David Bonebrake – david@lsntap.org Liz Keith – lkeith@probono.net