Emerging Trends and The Future of Print for Media in Jamaica 08Apr14

The Future of Media and Regulation

Emerging Trends in Digital Media and the Future of Print

Chevonnese Chevers Whyte

● Content Marketing● Digital Magazines and Papers● Mobile Apps● Podcasts● News Videos on YouTube● Social Media (FB, Google+, Instagram,

LinkedIn, Twitter, YouTube, and more)● Websites

International Trends

Will the International trends apply to the Jamaican Market?

Jamaican Trends

● A consumer who becomes involved with designing or customizing products for their own needs

● Product centered to consumer centered and ultimately prosumer centered

Consumer to Prosumer

● How can we get them involved in what we do?

● How can they tailor the content that they receive?

● What do they want?

The Prosumer

Anticipate prosumer needs before they even know it themselves e.g. cell phones● We have to know the prosumer to connect

with them

Be A Psychic

Constantly Study Your Audience● Who is your audience?● Where are they?● What do they want to discuss?● What kind of content are they looking for?● What are they talking about?● How do they connect with the media?

What To Do?

Questions:● Are you interested?● What’s your source?● What’s your preferred method for informationTypes of Information● Local News● Local Gossip● Local Politics

Mini Survey

1 Week: 62 Respondents● Age:

○ 13-17: 0○ 18-24: 15○ 25-34: 27○ 35-44: 14○ 45 and over: 5

The Results

The Results: Source of Information

The Results: Preferred Source of Information

The Results: Interest

Young people aren’t interested in the news● Based on think tank demos in the UK,

more and more young people want to know what is going on around them; they just want it where they are

Misconception

Modular digital content

The Prosumer and Local Media

BBC NewsiPad App

Working Example

How do you keep track of your online presence?● Digital Magazines and Papers● Mobile Apps● Podcasts● News Videos on YouTube● Social Media (FB, Google+, Instagram, LinkedIn,

Twitter, YouTube, and more)● Website

Here, There, and Everywhere

FB: https://www.facebook.com/pix11newsGoogle+: https://plus.google.com/+pix11/postsTwitter: https://twitter.com/@WPIXYouTube: https://www.youtube.com/user/wpixWebsite: http://pix11.com/● Their website is their main source of

information

PIX11 - NY Television Station

● Digital Magazines:○ http://www.thejamaicanmagazine.com/○ http://www.tallawahmagazine.com/

● Mobile Apps:○ Jamaica Gleaner○ Jamaica Observer

● News Videos○ https://www.youtube.com/user/TelevisionJamaica○ https://www.youtube.com/user/cvmtelevision

What Are We Doing?

Declining yes, but dead no way● Mini Survey● Focus on your consumers, even more so

on Prosumers○ Tailor the content to their needs

Is Print Dead?

● Brand Partnerships○ TV, Radio, Newspapers, Magazines, etc.

Market print media e.g. milk industry in the States● Reminders of the joys of print● Shelf worthy content

Success in Print Media

● Digital Media AND Print Media● Each has unique advantages● Quality Content

Coexist

More surveys and studies

Advice

THANK YOU

1. http://www.journalism.org/packages/state-of-the-news-media-2014/2. http://www.journalism.org/files/2014/03/Overview.pdf3. http://www.oag.govt.nz/2013/social-media/docs/social-media.pdf4. http://socialtimes.com/14-social-media-trends-2014-

infographic_b1423015. http://www.theguardian.com/commentisfree/2014/feb/16/hoodies-

goodies-teenagers-makings-good-citizens-young6. http://www.theguardian.com/advertising/digital-media-trends-power-

people7. http://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead8. http://www.pressgazette.co.uk/node/49106

References