Emerce eDay - Stranger things have happened in advertising... - Tim Geenen - Bannerconnect

Programmatic Marketing Solutions

we are passionate & resourceful people in pursuit of mastery

we are Bannerconnect

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data & insights20/20

Project Retail

Core

campaign servicesMedia investment planning

Campaign management

Data Scientists

consultancyData Technology

Training

Prototyping

Bedroom DJ

what is programmatic?

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inventory

marketplaces

inventory type

devices

filters

campaign

type

format

targeting data

demographic data

intent data

interest data

goals

targeting

location

inventory platform creative data goals

inventory platform creative data goals

Stranger things..

6 unexpected ways programmatic advertisingstrengthened my love of statistics

Alice Bezett

Data Scientist

because we can…

…doesn’t mean we should

Metrics & Currency

project 20/20

The search for optimal attribution.

results

CTR

CPA

first 20 sec

“At the optimal Exposure Time, positive

behaviour increases, whilst media cost

decreases by 25% on average.“

Exposure Time

90% of purchases

happen

offline

in-store

Amazon.com

Walmart

Stranger things..

project ‘retail’connecting on-and offline

Stranger things..

Strange.. Brands want better and more efficient targeting?

Strange.. Brands want more accountability?

Strange.. Brands have a critical view on the value chain?

Strange.. to take data and technology in-house?

TimGeenen

details

Director, Strategy & Innovation

at Bannerconnect

Chairman IAB Taskforce Programmatic

online

@timgeenen

/in/timgeenen

+31 (0) 6 25 07 34 61

tim.geenen@bannerconnect.net