EMEA #ScalaConf 2011 Keynote

#Scalaconf

Monday, 19 September 2011

Adrian J Cotterill

Editor-in-ChiefDailyDOOH

How MicroTilesHelped Make An Impact

At The London Stock Exchange

Insight, Knowledge and Opinion

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Do You Know How Good You

Are?Monday, 19 September 2011

Who Else Could Pull This Sort Of Event Together?

118 Partners

74 Exhibition Representatives

71 Visitors

47 Scala Employees

12 Press People

Travelogue

Paris, Amsterdam, Las Vegas, London, San Francisco. Orlando, Philadelphia. Moscow, Warsaw, Phoenix, Cologne, London, Amsterdam, Munich, Amsterdam, Dusseldorf, New York, London, Las Vegas, Amsterdam, Dubai, Las Vegas, London ...

“Human beings, who are almost unique in having the ability to learn from the experience of others, are remarkable for their apparent disinclination to do so”

Douglas Adams

Seventeen Project

Reviews

What Are Your

Strengths?

People see you everywhereGood brand / Long heritage

Quickstart / SignChannelYou offer global coverage

Strong Partners / Extensive VAR Channel Beneficial Partnership with HP

Jeff Porter Good product

Product Configurability

And as a result Scala is very often the first name that people put down on an RFP

TheatreMonday, 19 September 2011

A bookshop is a place to buy books BUT its greatest value is the SHOPPING EXPERIENCE it offers rather than the books it sells

18Monday, 19 September 2011

MicroTiles is Christie Digital’s flagship product in the fast growing market for indoor, direct-view, architectural and signage display devices.

Before You Begin

508 Microtiles

34 ECUs

9 Scala media players

6 Vista Spyder X20s

2.7km of optical fibre cabling (to feed the 34 ECUs from the equipment rack)

600m of Display Port cabling

5 tonnes of steel support structure

Amigo Digital devised the content strategy and created the graphic design layouts and final animations

Blue Chip Technology supplied the Scala player hardware and Content Manager server

Christie Digital manufactures the MicroTiles display system, and the Vista Sypder X20

CMS Audio Visual were the lead audio visual project management team

Crestron supplied the control system

IGCH Ltd worked with Amigo Digital on content deployment and data integration using Scala

Focus 21 co-ordinated and provided audio visual integration, installation and commissioning services

Scala provided the InfoChannel 5 content management system and media player software

Shape Deconstructed

There were six distinct shape configurations making seven separate canvas areas: -

Main Wall (south)Fingers (east)Fingers (west)Presenter Display (balcony)Mosaic (ground floor)CMC Wall (client media centre)Entrance Columns

The Mosaic design was conceived by Amigo Digital and the ‘housing’ was designed and manufactured by 10 Squared Manufacturing who turned the entire job around in 12 days.

The Russian Pavilion at Shanghai World Expo

10X6_2H4THT2H_H8TH_10T_10T_H8TH_2HTH4T2H

The Issy-Neale Formula

Each MicroTile’s Resolution is 720 x 540

197 Mega pixels of total possible MicroTile canvas

42 Mega pixels of total player output canvas actually displayed

Typical Resolution is half / third native pixel pitch (which is 1mm to 1.5mm pixel pitch)

Why We Chose Scala?

Christie has an agnostic approach to digital signage software but at some point the customer has to choose a specific product in order to drive the MicroTiles

We narrowed it down quite quickly to Scala versus Omnivex

The Scala InfoChannel5 content management and media playout system had some key advantages when the needs for content delivery were assessed.

• the flexibility to interact with existing scripting languages such as VBscript and Python meant that precise manipulation and formatting of data and complex control logic was possible

• there was a designer tool which allowed dynamic and programmatic content to be authored and sequenced

• text overlay in live text elements

Prove to me that you will be in business for the next three years

Show me why your solution is better than any other

Convince me your pricing model is the way to go

Digital Signage RFP CIrca 2010 (Dave Haynes / Preset Group)

Why build when you can buy?

Why buy when you can rent?

TextText

1. EnQii (=1)

2. STRATACACHE (10)

3. BroadSign (3)

4. C-nario (4)

5. Scala (7)

6. Signagelive (8)

7. TELentice (9)

8. WireSpring (new entrant)

9. Ryarc Media Systems (new entrant)

10. Dynamax (new entrant)

1 - EnQii (1)

2 – STRATACACHE (2)

3 – BroadSign (3)

4 – Scala (5)

5 – Omnivex

=6 – SignageLive (6)

=6 – WireSpring (8)

8 – CoolSign

9 – C-nario (4)

10 – Dynamax

=1 Cisco

=1 EnQii

3. BroadSign

4. C-nario

5. YCD

6. ScreenRed

7. Scala

8. Signagelive

9. TELentice

10. STRATACACHE

1 - BroadSign (3)

2 – EnQii (1)

3 – Scala (5)

4 – STRATACACHE (2)

=5 – Omnivex (5)

=5 – SignageLive (6)

7 – WireSpring (8)

8 – C-nario (9)

9 – YCD Multimedia

10 – Dynamax (10)

Scala 14.3% Cisco 9.8% EnQii 9.7% BroadSign 8.1%

Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan

Others 58.1%

Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan

“In terms of software, Ayuda’s OpenSplash has been standardized as a player and I hope others will use it”

Dirk Hülsermann, President of OVAB Europe, and Manager DOOH Solutions, NEC

“I love the stuff that the OpenSplash platform is doing on the player side and the execution of the content on the network. We are very excited about that. We’re very excited to be participating in that and to certify our software on that type of platform as I believe it will open up the marketplace”

Denise Macdonell, Director and General Manager Digital Signage Harris

http://www.opensplash.net

EMEA #ScalaConf 2011 Keynote

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