eMarketing Techniques Series - Online Video by Steve Petti

© 2007, Mindgrab Media LLC

Remember when…

“why do we need a

website?”

© 2007, Mindgrab Media LLC

Remember when…

– You were asked “why do we need a website?”

– Websites were the end…? (not a means to an end)

– And consisted of just static text and images?

– Content was created once…? (and changed annually)

– Animated gif’s were “interactive”?

Yes, I do…

© 2007, Mindgrab Media LLC

Remember when…“do you like my new website?”

© 2007, Mindgrab Media LLC

Remember when…

– TV had three local stations…?

– MTV was launched…?

– Cable meant a choice of 300 channels…?

– Video clips first appeared on the Web…?

– YouTe was “new”…?Yes, I do…

© 2007, Mindgrab Media LLC

“Sure, umm…, but what does it do...?”

Remember when…

© 2007, Mindgrab Media LLC

Remember when…

Most websites didn’t utilize video…?

“Um…most websites

utilize video?”

© 2007, Mindgrab Media LLC

The Power of Internet VideoeMarketing for Entrepreneurs

© 2007, Mindgrab Media LLC

TV & PC Converge…

© 2007, Mindgrab Media LLC

It’s Really the Same…

• It’s not just about video

• Like any communication vehicle

– Know your audience

– Know your objective

– Shape the message accordingly

• Five examples…

© 2007, Mindgrab Media LLC

Case #1: Content Monetization

Learn how to take existing content (in any form) and monetize it…

Opportunity:Subject matter expert with existing content wants to create new, residual revenue streams.

© 2007, Mindgrab Media LLC

Case #2: Retail Marketing

Learn how to leverage YouTube and video to create awareness and buzz…

Opportunity:Designer and entrepreneur wants to take a grass roots approach to marketing and selling.

© 2007, Mindgrab Media LLC

Case #3: Scale & Leverage

Learn how blended learning solutions can be developed and distributed…

Opportunity:Personal trainer to the “stars” (e.g. Katie Couric, Kelsey Grammer) wants to take her program to kids across the nation.

© 2007, Mindgrab Media LLC

Case #4: Channel Marketing

Learn how professional development for a distribution channel can create demand and loyalty…

Opportunity:Professional haircare products manufacturer wants to sell more salons on its products.

© 2007, Mindgrab Media LLC

Case #5: eLearning Scale

Learn how learning online is looking more like interactive TV…

Opportunity:College professor wants to reach a national audience.

© 2007, Mindgrab Media LLC

For more details see us atwww.mindgrabmedia.com

or call 330.706.4050