Email Marketing - Promoting your Journal Web of Science ......Delivered Clicks Opens Details for clicks * Author ... o One to one consultations on optimising your campaigns o New customer

Email Marketing - Promoting your Journal

Web of Science Author Connect (WoSAC)

Emma Dennis

Relationship Manager

Publishing and Associations

emma.dennis@clarivate.com

“In [an] era of fragmentation and social media, WoSAC

and traditional events are still the most helpful

methods to promote academic journals.”

--Jiu-li Wang, Editorial Manager, Chinese Physics B

2,198,600 email addresses

976,000 postal addresses

Coverage:

• Science Citation Index Expanded

• Social Sciences Index

• Arts and Humanities Index

• Book Citation Index

• Emerging Sources Citation Index

• Biosis

What is Web of Science Author Connect ?

Database of active, scientific authors indexed in Web of Science

–

4

5

6

6

Drive Website Traffic

Target new Authors,

Editors, Board Members

Promote Offers / increase APCs

Journal Subscriptions /

Book Sales

Inform on New Titles

Trade Show/Annual

Meeting Registrants

Call for Manuscripts,

Abstracts

How Web of Science Author Connect

Can Support Your Journal(s)

7

How Web of Science author connect can

support your institution

7

Drive Brand

Reputation

Announce New Funding /

Partnerships

Inform of Change in Rankings

Promote your university brand internationally

Promote Academic Results

Recruitment Global Personnel

International Academic

Conference Registration

FOR 50 YEARS CLARIVATE ANALYTICS HAS CAREFULLY

EVALUATED JOURNALS FOR POTENTIAL INCLUSION IN THE

DATABASE

9

Keywords are searched in these fields:

1) Article Title

2) Author supplied Keywords

3) Keywords Plus

4) Author supplied Abstract

10

How will using Wosac ensure I target the

right people indexed in Web of Science?

Aims of Scopes

Journal

Limit by Country or

Region

Journal Title Domain names

JCR Subject

Categories

Highly cited author

Cited Journals Limit by

Publication Year Keywords

Campaign results report

Delivered Clicks Opens

Details for clicks

* Author names and contact information will not be provided

o Reach the world’s leading researchers from most trusted research

database

o Permissions are checked – no issues on data privacy

o Experienced Clarivate team available to:

Create email template

Advise on search selection

Deploy emails on your behalf

o Tracking and Reporting to evaluate performance of campaigns

o One to one consultations on optimising your campaigns

o New customer campaign price bundles availalble

New to email marketing? We can help

Thank You!

“10 ways to improve your email marketing metrics”

on Clarivate’s State of Innovation website

emma.dennis@clarivate.com