Email by the Numbers
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Email* *by the numbers
Wednesday, April 3, 2013
TextWednesday, April 3, 2013
Wednesday, April 3, 2013
SEARCH
DISPLAY
SOCIAL
CATALOG
$40.56
$22.24
$19.72
$12.90
$7.30
ROI BY CHANNEL
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Google+
Skype
Foursquare
Vimeo
3B
1.06B
500M
343M
280M
200M
100M
25M
25M
12.6M
ADOPTION BY CHANNEL
Wednesday, April 3, 2013
75%
PREFER EMAILCOMMUNICATION
Wednesday, April 3, 2013
75%
PREFER EMAILCOMMUNICATION
Wednesday, April 3, 2013
75%
PREFER EMAILCOMMUNICATION
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ONE GOAL
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ONE GOAL COMPELLINGSTORY
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ONE GOAL COMPELLINGSTORY
SIMPLE
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AVERAGE ATTENTION SPAN
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3x
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Here’s the thing: we have to talk about subject lines.
1
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A word about subject lines.
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A word about subject lines.
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A word about subject lines.
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1
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1 Clarity over creativity.
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1 Clarity over creativity.
2
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1 Clarity over creativity.
2 Think about length.
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1 Clarity over creativity.
2 Think about length.
3
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
Wednesday, April 3, 2013
1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
Wednesday, April 3, 2013
1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
5
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
5 Weigh the value vs. cost.
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TESTTESTTEST
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6TESTTESTTEST
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They opened your email. Now what?
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AVERAGE ATTENTION SPAN
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Desired action
Relevant content
Strong image above the fold
We’re buying you 5 stock images
GET IMAGES!1
2
3
4
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DOWNLOAD
DONATE
LIKE US
CLICK HERE
SUBSCRIBE
GO
TRY FOR FREE
SUBMIT
INQUIRE
DOWNLOAD
Wednesday, April 3, 2013
CLICK HERE
GO
SUBMIT
DOWNLOAD
DONATE
LIKE US
SUBSCRIBE
TRY FOR FREE
INQUIRE
DOWNLOAD
Wednesday, April 3, 2013
Wednesday, April 3, 2013
30%
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DRIVING LIST GROWTH
Website registration 77%
Social share in email 48%
Offline events 47%
Registration at purchase 41%
Online events 39%
FB registration page 34%
Email to a friend 31%
Paid search 29%
Blog registration page 28%
Co-registration program 12%
Other 6%
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Find them where they are
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What’s in it for me?
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Your newest subscribers are your best. Treat them that way
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Cynthia Pricecynthia@myemma.com
@cynthiahprice
Christopher Lesterchristopher@myemma.com
Wednesday, April 3, 2013
Cynthia Pricecynthia@myemma.com
@cynthiahprice
QUESTIONS?
Christopher Lesterchristopher@myemma.com
Wednesday, April 3, 2013
Method HomeLet’s grow our tribe
1
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23% 17%
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37%
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The Atlanta FalconsRight design at the right time
2
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Garden & GunIt’s all about impressions
3
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Glennforest SchoolTyler Campaign
5
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Cynthia Pricecynthia@myemma.com
Christopher Lesterchristopher@myemma.com
@emmaemail
Wednesday, April 3, 2013
Cynthia Pricecynthia@myemma.com
QUESTIONS?
Christopher Lesterchristopher@myemma.com
@emmaemail
Wednesday, April 3, 2013
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