Ellen MacArthur Foundation Amsterdam presentation - 24 oct 2013

ENABLING CIRCULARITY IN THE AMERICAN ECONOMY

Challenges & Opportunities

Brendon Steele October 24, 2013

Sharing Economy = f (Density, Technology)

"I  honestly  believe  there  will  be  a  structural  compe66ve  advantage  for  the  US  with  their  shale  gas.  But  the  circular  economy  is  something  that  could  be  a  big  advantage  here.  We  have  to  find  ways  to  stay  compe66ve,  and,  if  we  can't  find  it  through  energy,  the  circular  economy  is  one  way  to  go."

-­‐  Stef  Kranendijk,  Desso

Campaigns

Coal: Lawsuits

Oil Sands: Disruption

Nat Gas/Fracking: Regulate + Disrupt

2010+ 2011+ 2012+ 2014+

Petroleum: Beyond Oil

Brune & Bloomberg Bill McKibben Mark Ruffalo

LACK OF US FEDERAL CLIMATE POLICY

Causes of Rising Activism

Internalize Externalities

What we do

STAKEHOLDER ENGAGEMENT that builds bridges between corporations and activists

Four major issues areas:

Energy & Climate

Materials Stewardship

Water & Agriculture

Technology & Empowerment

Internalize Externalities

Internalize Externalities

Coal: Lawsuits

Oil Sands: Disruption

Nat Gas/Fracking: Regulate + Disrupt

2010+ 2011+ 2012+ 2014+

Petroleum: Beyond Oil

Brune & Bloomberg Bill McKibben Mark Ruffalo

LACK OF US FEDERAL CLIMATE POLICY

Causes of Rising Activism

Dysfunction in DC

Carbon Price Policies ���in North America

Source:  http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=280

Federalism

States  (and  Canadian  Provinces)  are  the  “Laboratories  of  Democracy”

“As  California  goes,  so  goes  the  na6on”

Subsidies

Time

Cost

Circular  Economy

Linear  Economy

Technology Sharing Economy Good Public Policy Global Reverse Networks Pure Materials Flows Infrastructure Education

Resource Scarcity Supply Chain Disruption

Bad Public Policy

Cost  Barrier Energy  Barrier

Cost  Savings

Catalyst

Energy  Savings

Products

Reactants

Innova6on

     Thank  You  For  Your  Time

www.future500.org

+1.800.655.2020

Brendon  Steele  Senior  Manager  of  Stakeholder  Engagement

Future  500 +1.925.437.8572

bsteele@future500.org