Effective 60 Second BNI Presentations - Mike Darnell, BNI United Bangkok

5 Keys for Effective

60 sec

presentations

Mike Darnell/BNI United Bangkok

Today we’re here to talk about

SECS!!! 60 secs to be

exact…

“60 Seconds? No problem! I can talk about me for hours…”

Every 60 seconds we ever give will always be the first impression we make on someone…

…and we only ever get 1 chance to make a first impression

GOAL

Improving our 60 second presentations

in order to maximize each opportunity we get to

educate our BNI sales team

Why 60 seconds?

1. Less is More – Being succinct is a virtue

2. Challenging – It keeps things interesting

3. Practical – at 60 seconds/person a BNI meeting with 30 people will take at least 2 hours…

The 5 keys to an effective

60 seconds

BNIs recommended structure

1. Name Company Profession, What We Do – Overview

2. The “Least Common Denominator” – Introduce the specific facet of your business you’ll discuss this week

3. Tell Your LCD Story – Elaborate on your LCD

4. Call to Action – List your specific referral request

5. Conclusion – Repeat your name, company and profession

and provide a “Memory Hook”

Intro: Name, Company, Profession and what we do

“…Hi, my name is Mike Darnell and I run KPIs.co, The Key Performance Indicator Company . I’m an ecommerce project manager. My goal is to help you make more from your website…”

• 10 seconds Stress their benefits

The Least Common Denominator

“…This week I’d like to talk to you about the benefits of Site Search…”

• 5 seconds

Teach your team 1 new thing every week

The Story

“…Over the past week I’ve been helping a client – a medium sized Technology vendor by implementing Site Search. After only a week we discovered that most customers are looking for the site’s Login function. The benefit to the client – a quick win via a small fix that will go a long way to improve customer service…”

• 40 seconds

The type of client we work with

What we do

How it helps

The Call to Action

“…This week I’d like an introduction to K. Pawoot,

the CEO of TARAD.com. I want to offer him to pilot a new and exciting ecommerce video technology…”

BE SPECIFIC

Stress their benefits

Signoff – being memorable in a good way

“…I’m Mike Darnell

Helping you Milk your online Metrics for profits…”

• 5 seconds

Have a TAGLINE

1. The less you talk about yourself the better

2. Talk about how you help others instead

3. Be clear

4. Be specific

5. Practice makes perfect – work with a BNI partner

6. Measure your effect – did you get what you came for?

Conclusion

THANK YOU! Mike Darnell BNI United Bangkok

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The Key Performance

Indicator Blog