Eettiset yt:t – voiko niitä käydä?: Pekka Pesonen: Nokia Bridge Program

NOKIA BRIDGE PROGRAM NEW THINKING IN CORPORATE SOCIAL RESPONSIBILITY

PEKKA PESONEN 10.12.2013

NOKIA IN 2011

1st Assist individuals and teams to utilize their capabilities to the fullest

BRIDGE PROGRAM PRIORITIES

2nd Continue to build the local economies where Nokia plays a driver role

3rd Support Nokia’s renewed strategy and ecosystem

New York Vancouver

Malvern

San Diego

Oulu, Salo, capital region, Tampere Copenhagen

London Ratingen, Ulm, Berlin

Komarom Cluj

Bangalore

Beijing

Singapore

Masan

BRIDGE PROGRAM SCALE

BRIDGE PROGRAM FIVE PATHS TO TAKE THE NEXT STEP

RESULTS

• Almost 18 000 employees have been eligible for the Bridge program globally, 5 000 in Finland

• Cumulatively 60% have found their next step by the end of Nokia employment.

• Over 1.000 new companies established globally, over 400 in Finland

• Overall satisfaction rate (satisfied/very satisfied) related to the Bridge offering is 85%.

RESULTS BRIDGE IN 2011–2013

ICT start-ups: Consumer business & B2B 40%

Other 30%

Professional services and consulting 30%

RESULTS OVER 400 NEW BUSINESSES IN FINLAND

Smooth R&D transitions

No delivery stops at the factories

External reputation

Support for Nokia ecosystem

Testament of values to Nokia’s employees

1

2

3

4

5

RESULTS KEY BENEFITS TO NOKIA

KEY LEARNINGS BRIDGE PROGRAM

1 Implementation needs to be genuinely based on core values

2 Working tightly with partners but the core of Bridge cannot be outsourced

3

Local leader selected from the impacted people, sufficient seniority 4

Globally consistent frame, local implementation

THANK YOU!