Ed Mayo: The Power of Branding

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Ed Mayo, Secretary General, Co-operatives UK ; Vice-President, Co-operatives Europe ; Chair, ICA Communications Committee, at the International Co-operative Alliance Global Conference in Cape Town, November 2013.

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The Power of Branding

Ed Mayo

Secretary General, Co-operatives UK

Vice-President, Co-operatives Europe

Chair, ICA Communications Committee

Le vol de la coopération…How co-operation took off…Cómo se propagan cooperación…

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