Easypaisa Mobile Account Product Presentation

Easypaisa Mobile Account

Product PresentationOmar Moeen Malik

Our Promise: October 15th 2009

February 25th 2010

Introduction What is an easypaisa Mobile Account?

After the successful launch of Over-The-Counter services like Bill Pay and Money Transfer, easypaisa is introducing Mobile Accounts where Telenor subscribers will be able to use Bill Pay, Money Transfer and a whole host of new services from their own mobile phones

Easypaisa Mobile Accounts are virtual Bank Accounts opened for Telenor subscribers to access from their mobile phones at any time

Users only have to go to a Merchant to ‘Deposit Cash’ or ‘Withdraw Cash’ from their easypaisa Mobile Account. All other services can be accessed on the user’s mobile phone at any time

This service is available for only Telenor subscribers

Registration is only available only at Telenor SSCs, Telenor Franchises and Tameer Bank Branches for now

• Pay Bills?

• Transfer money• Domestically?• Internationally from family?

• Save?

How does this man…

• 30 millions bills per month

• Transfer money• Domestically - $7bn per year• Internationally - $9bn per year

• Save – Only 12% population has access to formal financial services

Market Potential

Why Mobile Accounts?

Why Mobile Accounts? What is an easypaisa Mobile Account?

After the successful launch of Over-The-Counter services like Bill Pay and Money Transfer, easypaisa is introducing Mobile Accounts where Telenor subscribers will be able to use Bill Pay, Money Transfer and a whole host of new services from their own mobile phones

Easypaisa Mobile Accounts are virtual Bank Accounts opened for Telenor subscribers to access from their mobile phones at any time

Users only have to go to a Merchant to ‘Deposit Cash’ or ‘Withdraw Cash’ from their easypaisa Mobile Account. All other services can be accessed on the user’s mobile phone at any time

This service is available for only Telenor subscribers

Registration is only available only at Telenor SSCs, Telenor Franchises and Tameer Bank Branches for now

Target Market Any person with a Telenor SIM who wants to have instant

access to a Bank Account from his mobile phone

Any person with a Telenor SIM who wants to have the freedom to send/receive money to other people or pay utility bills from his mobile phone at any time

Any person with a Telenor SIM who wants to be part of the largest Bank with thousands of branches in Pakistan and the facility to withdraw cash or deposit cash from these branches (Merchants) at any time

Competition?Existing Mobile Banking Services easypaisa Mobile Accounts

For: Limited to Customers of Particular Banks only

Any Telenor Subscriber. No existing Bank Account necessary

Services Offered:

- Prepaid Cards for all Mobile Operators-Fund Transfers to the same Bank customers only - Utility Bill Payments-Credit Card Payments- Mini Stmt / Balance Enquiry

- UBP- Money Transfer to any person with a CNIC-Money Transfer to other easypaisa mobile account- Mini Stmt / Balance Enquiry- E-load purchase / Persona Bill Payments *- Fund Transfers to any Bank in Pakistan *- ATM Cards *- Other Payments *

Handsets: GPRS Mobile Phones only All Mobile Phones

Bank Branches:Limited to Branches in a few cities (largest bank has 1100 branches in 100 cities)

5500+ easypaisa shops in 500+ cities

GSM Charges: SMS and GPRS Charges apply No GSM Charges apply

Security:SMS is a Highly insecure channel. GPRS is a secure channel but very expensive for the customers

USSD is a highly secure channel

* Coming soon

easypaisa Mobile Accounts USPs

Any Telenor subscriber can open an account Not limited to any particular Bank Account Holders

Instant Access to your Mobile Banking Account at any place, any where, any time!

Pay Utility Bills, Other Payments, Send Money to other easypaisa Accounts or to any person with a valid CNIC

Cash Deposit into account or Cash Withdrawal from any account can be done at over 5500+ Merchants across 500 cities No Waiting in Queues / No Travel Time Open on Holidays / Late Working Hours

Secure Encrypted Transactions based on GSM standards Official Approval by the State Bank of Pakistan 24/7 online customer support

5000+ easypaisa Merchants

•225 Franchises•easypaisa Account Opening•Cash Withdrawal and Cash DepositTelenor

Franchises

•23 Sales & Service Centers•easypaisa Account Opening•Cash Withdrawal and Cash Deposit

Telenor SSCs

•40 Branch Locations•easypaisa Account Opening•Cash Withdrawal & Cash DepositTameer Bank

Locations

•5500+ Outlets•Cash Withdrawal & Cash Deposit

Retailers

easypaisa Account – Product Details

1. A Customer has to come to an Telenor Franchise/SSC or Tameer Branch to open an easypaisa Mobile Account

2. Account Opening Request takes 10 minutes to enter into the system3. Subscriber will be called back in 3 hours after Nadra CNIC verification.

Account will be activated and Subscriber will be asked to select a PIN

Transactional Limits Rs.10,000/day, Rs.20,000/month, Rs.1,20,000/year These limits do not apply on Transfer In

Maximum Balance of Rs. 60,000 in the account at any time SBP requirements dictate the account limits that need to be in place. For

higher limits, the Customer needs to open a bank account with Tameer Bank first.

Account Opening Fee = Rs. 50 + tax (non-refundable)

easypaisa Account Number and PIN

For transactional security purposes and to minimize errors, the system will generate an easypaisa Mobile Account number at the time of account opening:

Example:

After account creation, the customer would be asked to create a secret 5 digit numeric PIN code for his easypaisa Mobile Account. Similar to an ATM PIN code, this secret PIN code will be used to authorize all transactions from the easypaisa Mobile Account.

034576543218

03457654321 8Customer’s existing Telenor

Mobile Phone NumberSystem Generated

Check-Digit between 0-9

Current easypaisa Account Services

Cash Deposit: Subscribers can visit any of the 5500+ easypaisa shops to deposit cash into his easypaisa

Mobile Account. Account transactional limits apply. Fee + FED is deducted from subscriber account, merchant need not to collect fee from customer

Cash Withdrawal: Subscribers can visit any of the 5500+ easypaisa shops to withdraw cash from his easypaisa

Mobile Account. Account transactional limits apply. Fee + FED is deducted from subscriber account, merchant need not to collect fee from customer

Utility Bill Payment: Subscribers can pay any partner Utility Bill from his easypaisa Mobile Account using his phone

at any where, at any time. Account transactional limits apply. Funds Transfer:

Subscribers can move funds from his easypaisa Mobile Account to any other easypaisa Mobile Account, or any person with a valid CNIC number, using his phone at any where, at any time. Account transactional limits apply.

More easypaisa Account Services

Account Balance: Subscribers can look up the Account Balance of his easypaisa Mobile Account

Mini Statement: Subscriber can look up the last 5 transactions from his easypaisa Mobile Account

PIN Management: Subscribers can setup or change his secret 5 digit PIN to his easypaisa Mobile Account

Favorites: Subscribers can setup favorite Utility Bills, or favorite Easypaisa Mobile Accounts to

avoid having to enter them again and again. Transfer In / Out:

Subscribers can log transfer funds from their Tameer Bank account directly into their easypaisa Mobile Account or vice versa, from their easypaisa Mobile Account to their Tameer Bank account at any time

Account transaction limits do not apply for Transfer In

easypaisa Secure Online Web Login

Subscribers can log into the secure, online web portal through the Internet to perform all easypaisa Mobile Account transactions from the web

http://www.easypaisa.com.pk/account

Additional Services on the online web portal: Complete Account Statement and History of all Transactions Schedule recurring payments

Web login idle time out for subscriber is 30 minutes

easypaisa Mobile Accounts

Any Person! Any Place! Any Time!

easypaisa Mobile Account

Supporting Slides

Screen Shots for different Transactions

Money Transfer to a Receiver's CNIC

1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers

1.To easypaisa no

2.To Other Users

Subscriber Dials *786#

Subscriber selects option 2

Receiver Mobile Number 03458501830

System asks for receiver mobile phone number

Subscriber enters receiver mobile phone number in the

format 03XXXXXXXXX

Receiver CNIC 4210117984345

System asks for receiver CNIC

Subscriber enters 13 digit receiver CNIC without

dashes

Amount 500

System asks for Amount Subscriber enters transaction amount

Enter Trx Passcode

System asks for Trx PasscodeSubscriber enters 5-digit secret pass-

code. This pass-code must not be revealed to anyone except the

recipient

Now sending Rs. 500 to CNIC

4210117984345. Enter PIN to

confirm.

System confirms the transaction by asking Pin

Subscriber enters Pin Code. Confirmation SMS is sent to both the

sender and receiver

Sender receives a SMS from 3737

Trx ID 371892. You have sent Rs. 500 to

CNIC 4210117984345.The

fee for this transaction is Rs. 20. Your new easypaisa account

balance is Rs. 1,567.00

Receiver receives a SMS from 3737

03458554311 has sent you Rs. 500. You can withdraw/collect this

cash from any easypaisa authorized retailer by giving your

CNIC, Trx ID and transaction passcode.

Funds Transfer to another easypaisa Account

*786#1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers

1.To easypaisa no

2.To Other Users

Subscriber Dials *786#

Subscriber selects option 2 for money

transferSubscriber

selects option 1

Enter easypaisa no 034585018301

System asks for receivers easypaisa number

Subscriber enters 12 digit easypaisa number

Enter Amount 500

System asks for Amount

Subscriber enters transaction amount

Now paying Rs. 500 to

034585018301. Enter PIN to

confirm

Subscriber enters 5-digit Pin Code. Confirmation SMS is sent to sender

and receiver

Sender receives a SMS from 3737

Trx ID 254345. You have sent Rs 500 to

03458501830. The fee for this transaction is

Rs. 10. New easypaisa account balance is Rs.

1,567.50

Trx ID 254345. You have Received Rs 500

from 03458554311 and your new easypaisa

account balance is Rs. 9,000.00

Cash Deposit

*787#1.Deposit

2.Withdrawal

1. Pay Utility Bill2.Pay easypaisa no3. Money Transfer4. Cash Service5. Payment Request6. Favorites7. My Account8. Bank Transfer

Merchant Dials *787#

Merchant selects option 4 for Cash

ServicesMerchant selects

option 1

Cash Deposit

Enter easypaisa no 034585018301

System asks for subscribers easypaisa no

Merchant enters 12-digit subscriber’s easypaisa no

Cash Deposit

Enter Amount 1000

Merchant enters transaction amount to deposit

Cash Deposit

Enter User ID 1212

System asks for User Id

Merchant enters 4-digit User Id

Cash Deposit

Now depositing Rs. 1000 to

034585018301. To Confirm Enter PIN

Merchant enters 5-digit Pin Code

Cash DepositSubscriber receives

5-digit OTP in an SMS from 3737

Please enter 78749 one time password on

merchant’s cell

One time password OTP send in an SMS to subscriber

Subscriber enters 5-digit OTP on merchant’s handset

Cash DepositRetailer receives a SMS from 3737

Trx ID 4561345. You have successfully

deposited Rs. 1000 to easypaisa account no. 034585018301. Your

new easypaisa account balance is Rs.

56,000

Customer receives a SMS from 3737

deposited Rs. 1000 and your new easypaisa

balance is 6,800. The fee for this transaction

is Rs. 10.

Cash Withdrawal

*787# 1.Deposit

2.Withdrawal

1. Pay Utility Bill2.Pay easypaisa no3. Money Transfer4. Cash Service5. Payment Request6. Favorites7. My Account8. Bank Transfer

Merchant Dials *787#

Merchant selects option 4 for Cash

ServicesMerchant selects

option 2

Cash Withdrawal

Enter easypaisa no

034585018301

System asks for subscriber’s easypaisa no

Merchant enters 12-digit subscriber’s easypaisa no

Cash Withdrawal

Enter Amount 1000

Merchant enters transaction amount to Withdraw

Cash Withdrawal

Now withdrawing Rs 1000 from

034585018301. To confirm Enter

User Id

System confirms the transaction by asking User Id

Merchant enters 4-digit User Id

Cash Withdrawal

Enter Pin 21435

Merchant enters 5-digit Pin Code. Confirmation SMS sent to the

Merchant and Subscriber

Cash Withdrawal

Retailer ABC would like to withdraw 1000 from your account1. Accept2. Reject

Confirmation message appears on subscriber handset

Subscriber enters 1 to accept the transaction

Cash Withdrawal

Enter Pin 12345

System confirms the transaction by asking subscriber’s Pin

Subscriber enters 5-digit Pin Code. Confirmation SMS sent to the

Merchant and Subscriber

Cash WithdrawalRetailer receives a SMS from 3737

withdrawn Rs. 1000 from easypaisa no.

034585018301. Your new easypaisa

account balance is Rs. 33,500

Customer receives a SMS from 3737

withdrawn Rs. 1000 and your new

easypaisa account balance is 1,000. The

fee for this transaction is Rs. 20.

Utility Bills Payment

Subscriber dials *786#

Subscriber selects Utility Bill Type

1.Electricity

2.Telephone

1. GEPCO2. HESCO3. KESC4. LESCO5. MEPCO

Enter Consumer ID

Subscriber selects Utility Bill Company

System asks Consumer ID

Subscriber enters consumer id printed on bill

4358092348098

Subscriber enters 5-digit Pin code

Dear Customer! Amount payable for 4358092348098 is Rs. 1500 due by 20-12-09. To confirm Enter Pin

Utility Bills PaymentSubscriber receives

a SMS from 3737

Trx ID 343850. Rs 1500 paid by

4358092348098 to GEPCO at 11:45:15 on

15-12-2009. Fee charged is Rs. 17.4.

New easypaisa balance is Rs. 5,455

Balance Inquiry

1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login

Subscriber dials *786# from

handsetSubscriber

selects option 4Subscriber

selects Option 1

Balance Inquiry

43435 Current Balance 1500

Available Balance 1500

System asks to Enter Pin

System displays account balance

Enter Pin

Mini Statement

handsetSubscriber

selects Option 2

Mini Statement

17Dec MTS –Rs 12015Dec TOU –Rs 15013Dec MTS –Rs 50011Dec CWD –Rs 10005Dec CDP +Rs 250Excl. of Fee and Taxes

System asks to Enter Pin

System displays last 5 transactions

Enter Pin

Change Pin

Merchant selects option 4

Change Pin

1.Change Pin

2.Create Pin

Change PIN

12345Enter OLD Pin

System asks for Old Pin

Subscriber enters 5-digit Pin code to change

Change Pin

Enter New Pin 43435

System asks for New Pin

Subscriber enters 5-digit New Pin Code

Change Pin

Confirm New Pin 43435You have

Successfully changed your

System asks to confirm new Pin

Subscriber re-enters the same

New Pin

Successful Message appears

on USSD

Create Pin

Merchant selects option 4

Create Pin

1.Change Pin

2.Create Pin

Create Pin

Enter New Pin 43435You have

Successfully created your

System asks to Enter new Pin

Subscriber enters 5-digit New Pin

Successful Message appears

on USSD

Transfer In

1.From Tameer

2.To Tameer

handsetSubscriber

selects Option 1

Transfer In

Enter Amount 1000

Subscriber enters amount to transfer from Tameer Bank

Account

Transfer In

Now Receiving Rs 1000 from your Tameer Bank Account. To

Confirm Enter Pin

Subscriber enters 5-digit Pin Code

Transfer InSubscriber receives

a SMS from 3737

Trx ID 343850. You have transferred in Rs

1000 from A/C <Tameer A/c #>. The

fee is Rs. 0. New easypaisa account

balance is Rs. 1500.

Transfer Out

1.From Tameer

2.To Tameer

handsetSubscriber

selects Option 2

Transfer Out

Enter Short Name

SHIORTNAME

System asks for shortname of transfer out account

Subscriber enters the shortname

Transfer Out

Enter Amount 1000

Subscriber enters amount to transfer to Tameer Bank Account

Transfer Out

Now sending Rs 1000 to

SHORTNAME. To Confirm Enter

Subscriber enters 5-digit Pin Code

Transfer InSubscriber receives

a SMS from 3737

Trx ID 343850. You have transferred Rs. 1000 to A/C <Tameer A/c #>. The fee is Rs.

0. New easypaisa account balance is Rs.

Web login Subscriber logs into

the easypaisa website ()

Subscriber enters mobile phone number

A six-digit web screen number is displayed

6-Digit Web Screen Number

The number expires after 60 seconds

Web login

handsetSubscriber

selects Option 5

Web login

Enter Web Screen No.

883422

System asks for Web Screen number

Subscriber enters 6-digit web screen number

Web login

Enter Pin 84834

System confirms by asking pin

Subscriber enters 5-digit pin code

Successful login message appears

Your are successfully logged into the Web

Web login Successful login screen

appears

Menu items are placed on the left frame

Add Favorites

Subscriber dials *786# from handset

Add Favorites

1.Utility Company

2.easypaisa No.

1.Pay Favorite

2.Add Favorite

3.Delete Favorite

Add Favorites

System asks for recipient easypaisa account no

Subscriber enters easypaisa account number

034585018301Enter easypaisa No.

Add Favorites

System asks for Favorite Name

Subscriber enters Favorite’s Name

AYYAZEnter Favorite Name

Add Favorites

System confirms the transaction by

asking PIN

Subscriber enters 5-digit Secret PIN

Confirmation message appears

32764Now adding

AYYAZ to your favorite list. To confirm enter

You have successfully

added AYYAZ to your favorite list

1.Pay Favorite

2.Add Favorite

3.Delete Favorite

Pay Favorites

handsetSubscriber

selects option 1

Pay Favorites

System asks for Favorite Name

Subscriber enters Favorite Name

AYYAZEnter Favorite Name

Pay Favorites

Subscriber enters Amount

1000Enter Amount

Pay Favorites

System confirms the transaction by asking PIN

Subscriber enters 5-digit Secret PIN Code

45345Now paying Rs. 1000 to AYYAZ. To confirm enter

Pay FavoriteSender receives a SMS from 3737

Trx ID 123456. You have sent Rs. 1000 to AYYAZ. The fee for this transaction is Rs. 23.2.

Your new easypaisa account balance is Rs.

received Rs. 1000 from 034585057390. Your

new easypaisa account balance is Rs. 15,000

1.Pay Favorite

2.Add Favorite

3.Delete Favorite

Delete Favorite

handsetSubscriber

selects option 3

Delete Favorites

System asks for favorite name

To populate a list of already added favorites, subscriber enters ALL

Enter Favorites Name ALL

Delete Favorites

21.MyBill2.AYYAZ3.Account2

System populates a list of favorites previously added

Subscriber select the favorite to be deleted

You have successfully

deleted AYYAZ from your

favorites list

Delete Favorites

Now deleting AYYAZ from your favorite

list. To confirm enter PIN

System confirms the transaction by

asking PINSubscriber enters 5-digit PIN Code

Successful message

appears on USSD

Fund Transfer to easypaisa Account - Internet

Go to menu Payments Make A Payment

Cellink

Enter receiver easypaisa account number, amount and hit Next

Successful message screen appears

Enter recipient’s easypaisa account number

Enter Amount

Enter Reference

Hit Next to continueHit Ok to Confirm Transaction

Successful Message Screen

Fund Transfer to CNIC Go to menu

Payments Make A Payment Money Transfer

Enter receiver CNIC number, Amount, secret Pass-code and hit Next

Successful message screen appears

Enter recipient’s easypaisa CNIC

Enter Amount

Enter 5-digit Secret Pass-code

Hit Next to continueHit Ok to continue

Successful message screen

Account Statement Click on Statement Enquiry Select To and From Date Select Filters to view specific transaction and click OK

FUNDAMO Account Number

Add Beneficiary - Cellink Select Add/Update Beneficiary List Cellink Enter beneficiary name Enter beneficiary easypaisa account number Click on save

Add Beneficiary – Utility Bill Select Add/Update Beneficiary List Utility bill Enter a short name, to be referred later Enter consumer Id Select Utility Type (Electricity, Gas, Telephone) Select utility company (KESC, MEPCO etc) Press Save

Add Beneficiary –Transfer Out

Select Add/Update Beneficiary List Transfer Out

A list of already added transfer out account is displayed

Click on Add to add new (Click on already added transfer out short name to edit)

Select Bank as Tameer

Select Account Type (Current, Savings)

Enter Account Number

Enter easy to remember Short Name

Press Next to continue

Schedule Payments Add a Beneficiary Using Add/Update Benificairy List

Now go to Payments Schedule Payments

Click on Add

Select the beneficiary from the list displayed

Select frequency (daily/monthly/yearly/once)

Enter start date and end date

Enter Amount and click ok

Add/Update Transfer In Select Add/Update Transfer In Account Select Bank as Tameer Select Account Type (Current, Savings) Enter Account Number Enter easy to remember Short Name Press Next to continue Now call helpline and register a request to authorize your

Tameer bank account details Subscriber will receive a call from Tameer Bank and after

verification, subscriber can transfer funds from/to Tameer bank account

Easypaisa Mobile Account Product Presentation

online web

tameerselect

menu payments

pay utility

pay utility

successfully

successfully

5500 easypaisa

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