E-mail Marketing Framework (Drupal module)

E-mailMarketingFramework

Davy Van Den Bremthttp://www.drupalcoder.com

Who am I?

• Krimson

• EMF, Administration theme, Subsites, ...

• drupalcoder.com

• twitter.com/davyvandenbremt

Roadmap

•Why EMF exists

•What EMF does

•How to integrate new services

•Missing stuff

Why EMF exists

What EM is about (1)

• Subscriber management

•Campaign management

•Campaign reporting

What EM is about (2)

• Privacy

• Spam

State of EM in Drupal

• Simplenews

•Campaign Monitor

•MailChimp

• PHPList

•Mailman

EMF?

•All services do the same, but different

• Provide a middle layer

•Write functionality once, use for compatible services

Subscription management

• Lists

• Fields

• Subscribers

Abstraction

function ..._subscribe($email, $fields, $lid)

function ..._unsubscribe($email, $lid)

function ..._get_subscribers_subscribed($date = 0, $lid = NULL)

function ..._get_subscribers_unsubscribed($date = 0, $lid = NULL)

function ..._get_lists()

function ..._get_custom_fields($lid)

What EMF does

Framework

• Implement functionality once

•Write plugins (as modules) that teach EMF basic stuff

Supported services

•Campaign Monitor

•MailChimp

• Interspire (Thx Coworks!)

•Addemar (Thx Stijn De Meyere)

Performance/reliability

• Requests are queued

• Subscription status synced locally

Supports multiple lists

Field mapping (1)

•Map list fields to Drupal values

• Per list configuration

• Support for PHP, Profile, Token

Field mapping (2)

Multiple UI elements

• Block per list

•Common block

• Page per list

•Common page

Block per list

Common block

Page per list

Common page

Smart UI

• Field values of authenticated users are calculated and just checkbox is offered

• Lists a user is subscribed too are not offered anymore

Roles support

Easy to use

•Configure on mail service

• Sync config to Drupal

• Bidirectional sync of subscriptions

•Change UI header, title, ... per list

• Field mapping in UI

API for your modules

function emf_db_get_requests()

function emf_db_save_request($type, $mail, $lid, $fields = array())

function emf_db_delete_request($mail, $lid)

function emf_db_get_subscriptions($mail)

function emf_db_save_subscription($mail, $lid)

function emf_db_delete_subscription($mail, $lid)

function emf_db_get_list($lid = 0)

function emf_db_get_lists($active_only = FALSE)

How to integrate new services

Plugin module

hook_emf_info

Implement methods

Missing stuff

Subscriber management only

•No campaign management

•No reporting

• But that’s the stuff those services are so good at (including spam and privacy)

Advanced subscriber management

• Subscription on registration

•Webform support

•Contact form support

•Unsubscription support

•Manage subscriptions on profile

Multiple active services

Questions?drupal.org/project/emf

twitter.com/davyvandenbremt