Transcript
FREE WebinarWELCOME Part II!
Starting At 4pm EST/1pm PSTToday, Wed, April 30, 2014
• Part II: Online Seminar with Martiel Beatty
• Hashtag: #DYA2014
• Q&A: How You Can Ask Questions Join the Chat below this video here on the
website
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What You Are Going to Learn
Part I: Collect + Plan + BeginPart II: Map + Engage + Achieve
• The Creative Business Model
• Your Goals & Your Audience• Customer Types• 6 Steps to Understanding
Your Audience Better
• What message do you send?• The Customer Mapping
Method ©
• B.O.R.E.’ing your Audience• The Art of Sharing
The Creatives Business Model
Communicating with Your PAC is Essential To Your Success!
People – You need them to make your blog or business work. People are why you are here in the first place.
Audience – These people check in regularly, share your content and are otherwise known as FANS. You need to love them as much as you love your customers.
Customers - These people buy your products or services and are how you make a living; key players!
Your Message: What does it say about You?
There are two ways to talk to your audienceYou can push information out or you can be a magnet that attracts
people.Message Pushers
• Have to pay to get their message out there.
• Believes their audience should read it because they wrote it.
• 99% of people do this.
Message Magnets
• Rarely, pay for advertising.
• Believes there is something their audience needs to know, so they wrote about it.
• Almost no one does this.
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
Worksheet
Customer Mapping:A Road Map to Your
Audience
Discover Your Audience
For this Segment you will need:
The worksheet pictured to the right*
Pen or Pencil Worksheet: 6 Steps to
Uncovering the Needs, Wants and Whereabouts of Your Audience * (Provided in Part I)
*Download from presentation page.
Meet Betty!Betty is in your audience. Here are a few things we know about her:
She is female She speaks English She lives in the US She likes to read,
connect with new people, do crafty and creative projects and enjoys being online.
She could your perfect customer….
Today we’ll find out!
Customer Mapping
• What are your customer’s needs?
• What are your customer’s problems?
• How can you be a solution to both?
Your Audience has a Problem. You Must be their Solution!
Your Customer/Audience…
Wants a wedding gift that is meaningful, fun and can be shipped to the ceremony destination where it picked up.
Is new to _______, (Could be driving, parenthood, blogging, learning a new language, etc.) and would like to learn more about it.
Your Solution Could Be…
Your His & Her Just Married Luggage Tags. They are personalizeable, easy to ship and super fun!
Your resource page, video tutorial or other information you have published on the topic either on your site or elsewhere.
Your Audience has Needs. You Have the Opportunity to be their Solution!
Your Customer/Audience…
Needs a bracelet that fit her large wrist.
Needs to know when, where and the proper soil type to plant tulips.
Your Solution Could Be…
Your bead bracelets threaded on elastic. Super comfortable because they are stretchy.
Your eBook on gardening for beginners, specifically the chapters on blubs and soil composition.
also
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
Customer Mapping
• Who is your customer?
• Where are they?
• What do they do?
Engagement
B.O.R.E.’ing Your Audience
B.O.R.E. Method:
Whenever you talk to your audience, make sure you share your BORE’ing information.
B = BenefitsO = OutcomesR = ResultsE = Extras
Engagement
A Few Tips
• Whenever you share, think about it as if you are sharing with one specific person.
• Use words like “You” and “Your” instead of “They” or “We.”
• Forget about money, make every interaction about relationships and people.
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
Thoughts on The ART of Sharing
• How you share isn’t a static experience; learn from your customers and change accordingly.
• Understanding your customer allows you to understand how to best communicate with them.
• Be your real self with your people, always.
Thoughts on The ART of Sharing
• Your customer/ audience isn’t you so don’t talk to them like they are.
• Focus on their needs and problems.
• Keep all interactions positive and uplifting.
• Not everyone can be your customer, and it will be okay.
• Have fun!
How did I Learn This?
What You Achieved!
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FREE WebinarEnd of Part II• Hashtag: #DYA2014
• Q&A: Chat Transcripts Transcript of the chat transcripts will be
available in the seminar classroom following today’s event.
• Access to the Replay All replays will be available on the
ARTcademy website within 24 hours.
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