Dublin Startup Marketing Club February 5th Meetup on Google AdWords
Post on 06-Sep-2014
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Dublin Startup Marketing Club
February 5th MeetupTCube, Dublin
Dublin Startup Marketing Club @StartDublinUp
Rules of the Club1.) Tell everyone about the club.2.) Tweet about the club. #StartDublinUp3.) Help each other out.4.) Share best practices.5.) Don’t do anything (too) naughty.5.) Have fun.
Dublin Startup Marketing Club @StartDublinUp
Let’s share ideasSearch MarketingSocial MediaContent MarketingEmail MarketingGrowth Hacking
Dublin Startup Marketing Club @StartDublinUp
Let’s not… sell our own services / consultancy.… criticize each others questions/ideas.… be (too) mean to the speakers.
But, by all means, ask tricky questions!
Dublin Startup Marketing Club @StartDublinUp
Niels Gramkow’s Slides
Dublin Startup Marketing Club @StartDublinUp
Think Different.
Dublin Startup Marketing Club @StartDublinUp
Don’t start a bidding war against big companies
Dublin Startup Marketing Club @StartDublinUp
It takes time and effort to prove to Google you are real.
Dublin Startup Marketing Club @StartDublinUp
Let’s think different.
Dublin Startup Marketing Club @StartDublinUp
Value for MoneyCost Per Thousand CPM (£) £100 will give us
TV ads 10,50 10,500 impressions
Search Ads 3,5 28,500 impressions
Display Ads 1,5 66,500 impressions
Mobile Ads 0.06 1,6 m impressions
Golly, I could reach out to 1.6m people for just £25?
Dublin Startup Marketing Club @StartDublinUp
Step 1. Test Product Validity
Idea A:Photo Frame
Idea B:Video Chat
Idea C:Home Screen
0.18% CTR 0.39% CTR 0.60% CTR
Budget £25
Dublin Startup Marketing Club @StartDublinUp
Step 2. Pay Attention to Emails
Budget £-90
Dublin Startup Marketing Club @StartDublinUp
Step 3. Test Market Potential
Budget £100
Dublin Startup Marketing Club @StartDublinUp
4. Step Test Ad Copy
1.48% CTR2.97% CTR 2.67% CTR
Dublin Startup Marketing Club @StartDublinUp
£25 can go a long way...-£75 AdWords Coupon
£25 Idea validation
£-90 AdWords Emails
£100 Market Potential Testing
£65 Ad Copy Testing
£25 Total Spend
Highlights:● Showed product to over 1.2M
people.● Got over 10k market research
responses.● Found out where our biggest
market potential is.● Learned what people like about our
app.
Dublin Startup Marketing Club @StartDublinUp
Test. Learn. Share.
#StartDublinUp
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