DRIVING DIGITAL SUCCESS - snpa.static2.adqic.comsnpa.static2.adqic.com/static/Mega2017-LanaChampion.pdf · | times-union media keys to our success •google partner, 63 certifications

DRIVING DIGITAL SUCCESS

| Times-Union Media

DRIVING DIGITAL SUCCESS

• AQUIRING TALENT

• MANAGING PERFORMANCE

• WINNING CULTURE

• COMMITING TO EDUCATION

• DIGITAL SOLUTIONS

• KEYS TO OUR SUCCESS

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| Times-Union Media

TALENT

• HIRE 20 REPS TO NET 10

• RECRUITING AGENCIES

• PAID INTERNS

• TOUGH INTERVIEW

• HIRING EVENT

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| Times-Union Media

HIRING EVENT

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| Times-Union Media

PERFORMANCE

• ONE/ONE 2.0

• DEFINED CAREER GOALS

• WEEKLY CHECKLIST

• MONTHLY REVIEW

• QUARTERLY REVIEW

• DAILY ZOOM CALLS 5:15

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PERFORMANCE

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| Times-Union Media

CULTURE• REWARDIA

• QUARTERLY INCENTIVES

• CONCERTS

• DAYS OFF

• AIRLINE TICKETS

#WINNING

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| Times-Union Media

EDUCATION

• WEEKLY DIGITAL TRAINING

• SALES VALIDATION

• TESTS AND QUIZZES

• GOOGLE CERTIFICATIONS

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| Times-Union Media

DIGITAL SOLUTIONS• WEB DEVELOPMENT

• SEARCH (SEO/SEARCH)

• REPUTATION MANAGEMENT

• SOCIAL MEDIA MANAGEMENT

• TARGETED MEDIA

• CONTENT PRODUCTION

• CONTESTS/SPONSORSHIPS

• VIDEO PRODUCTION

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| Times-Union Media

VIDEO

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| Times-Union Media

START HERE VIDEO DISCOVERY SERIES

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| Times-Union Media

KEYS TO OUR SUCCESS• GOOGLE PARTNER, 63 CERTIFICATIONS , 18 ANALYTICS

• INVESTMENT IN CLIENT ENTERTAINMENT

• TEAM OF EXPERTS SLIDE IN EVERY PRESENTATION

• CREATIVE CONCEPTS WIN RFP’S

• TAKE OUR OWN MEDICINE… SOCIAL, BLOGS, WEBSITE

• INBOUND AND OUTBOUND MARKETING

• METRICS DRIVEN SALES MANAGEMENT

• POWER UP/GOOGLE PARTNER EVENTS MONTHLY

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| Times-Union Media

POWER UP EVENTS

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| Times-Union Media

Lana Champion

Vice President Sales/Marketing

904.359.4471

lana.champion@jacksonville.com

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