Dreaming Big with Social

Welcome to theInternet of CustomersConnect with your customers in a whole new way

Cory HartlenProduct Adoption Team

ExactTarget MarketingCloud@coryhartlen

Fitbit Flex

#1 Health & Personal Care

50% shopped on mobile

IBM Digital Analytics Benchmark (10/1/13 through 12/31/13), Jan. 2, 2014. 

“Mobile sales increased 46% in Q4, and mobile accounted for 35% all online traffic. ”

New York-RenoAugust 1, 2013

New York-RenoAugust 1, 2013

of companies lack an in-depth understanding of their customers

66%

IBM Study of 1,700 CMOs“From Stretched to Strengthened”

Most Companies Feel Unprepared

Evolve, or Die!Every marketer is in the business of business reinvention

Marketers areleading the internet of

CUSTOMERS

Marketers areleading the innovation with

CUSTOMERS

Ready Set Go!

Four Social Use Cases & Sales Plays

SocialListening

Community Management

Content Marketing

Social Customer

Care

Social Listening

CMO / VP of Marketing

“I want to understand voice of the customer in real-time.”

“How does our share of voice compare with our competitors?”

“I need to optimize my content with topical themes being discussed in our

community.”

“Who are the people that are influencing our brand and industry

conversations?“

Community Management

“How to I find and nurture online conversations about my brand?”

“How can I connect and engage with influential thought leaders?”

“What is the best way to find positive brand conversations that I can

amplify?”

“How do I track and engage in conversations across my team, ensuring brand consistency?”

Director of Social Media / Marketing / PR

Content Marketing

“How do I publish compelling content and tell stories that build real

engagement?”

“How do I plan and execute sophisticated social campaigns?”

“How do I collaborate across internal teams and agencies?”

“How do we maximize the reach of our content and drive interactions?”

CMO / VP of Marketing

Social Customer Care

“How improve customer loyalty by delivering care on the customer’s

choice of channels?”

“How do I connect with PR for brand crisis issues that transcend Service?

“How do I scale teams to meet expectations of fast responses on

social channels?”

“How do I deliver escalate from Social to other channels such as phone and

email?”

VP Customer Service

Questions?

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http://www.exacttarget.com/resource-center/webinars

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