Don't Use No Double Negatives in Your Copy

Don’t Use NoDouble Negatives

You can break plenty of grammar rules.

There is a big difference between choosing words…or punctuation to create a mood and making grammar mistakes.

You can use sentence fragments.

End sentences with prepositions.

Or start sentences with “And.”

But it must be intentional. And impactful.

Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence.

But there’s no excuse for sloppy copy.

The best web copy sounds how we speak.It’s conversational.

Informative.

Like you’re speaking to a professional colleague – an equal.

Don’t be afraid to experiment. Language

evolves over time.

The singular “they” was recently named the2015 Word of the Year by the American Dialect Society.

It’s now accepted by everyone fromThe Economist to The Washington Post.

Shakespeare added more than 1,700 words to the English language.

Just think of how many new words have been invented since his time. (His works are suspiciously devoid of the words wifi and bagel.)

Use slang if it suits the tone you are trying to strike.You have just seconds to capture attention.

“Gigs” are fine for technical professionals,but not for C-level executives.

Knowing your audience is key.

Are you ready for a new website in 2017?

Need help creating attention-grabbing web copy?

Contact the experts atHaley Marketing Group!