Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

Don’t Go It AloneUsing Collaboration to Solve Creative Design Problems

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MARIA GIUDICE

CEO AND FOUNDER

HOT STUDIO, INC

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TODAY’S DISCUSSION

Making good ideas great: the role of collaboration in design

The art of co-creation; using participatory design techniques to generate great ideas

How to build a collaborative culture inside your organization

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OBSESSIVE CREATIVE COLLABORATOR

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WHO ARE YOU?

WHAT DO YOU DO?

3 WORDS

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Working alone is boring!

Easy for your brain to get stuck

Great ideas are limited to just one brain

The blank page can be a terrifying thing

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WHY COLLABORATE?

col·lab·o·rate  (kə-lāb'ə-rāt')   intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates

1. To work together, especially in a joint intellectual effort.

2. To cooperate treasonably, as with an enemy occupation force in one’s country.

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The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company.

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co-creation

participation

communication

facilitation

design thinking

cooperation

brainstorming

ideation

play

teamwork

negotiation

respect

openCOLLABORATION

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BENEFITS OF COLLABORATION

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BENEFITS OF COLLABORATION

You get to more ideas faster

Gets your brain moving in unexpected ways

Builds team alignment; everyone is a creative contributor

Improves communication; prevent misunderstandings later

Cultivates a creative culture

FUN

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WHO SHOULD YOU COLLABORATE WITH?

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CLIENTS Creates stakeholder buy-in, streamlines the design process

PROJECT TEAMProvides multi-disciplinary perspective

PEERS Similar brains attacking the same problem

CUSTOMERSProvides first-hand customer insight

WILDCARD Brings in a completely different outsider perspective

WHO SHOULD YOU COLLABORATE WITH?

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POTENTIAL DOWNSIDES

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POTENTIAL DOWNSIDES

Team dynamics can get in the way

Designers can initially feel disempowered and threatened

This is a new way of working for many people, so expect some resistance

Ideas without execution; “collaboration is a waste of time”

Potential increase in time and money

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DESIGNER AS FACILITATOR

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FACILITATION TIPS

Appoint a facilitator, a scribe & a photographer

Stay neutral

Be clear on goals and outcomes

Keep focus

Don’t allow one person to dominate

Involve the quiet participants

Actively listen

Summarize periodically

Source: “8 Tips for Effective Facilitation” By Duncan Brodie

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TOOLS AND METHODS

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#1: GET PHYSICAL & TACTILE

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#2: THINK OUT LOUD

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Mind maps

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Challenges

Strategy?

Project scope?

Timeline?

Communication?

Implementation?

Politics?

Technology?

Team expertise?

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Aspirations

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#3: COMMUNICATE VISUALLY

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Touchy Feely

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Back to basics

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#4 SHARE THE ROAD

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Card sorting

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Card sorting

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Brand attribute exercise

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Use templates

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Use worksheets

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#5: PRIORITIZE & SYNTHESIZE

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Set limits & prioritize

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Dot voting

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Mood boards

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RESULTS

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#1: Get physical and tactile

#2: Think out loud

#3: Communicate visually

#4: Share the road

#5: Prioritize and synthesize

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HOW TO CULTIVATE A CREATIVE CULTURE

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ENVIRONMENT

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BE SPONTANEOUS

HAVE FUN

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EVERYONE IS A CONTRIBUTOR

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ITERATE AND EVOLVE

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#1: Create a positive environment

#2: Be spontaneous & have fun

#3: Everyone is a contributor

#4: Iterate and evolve

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PARTING THOUGHTS

Collaboration is fun and yields successful outcomes

Design is a team sport – everyone can contribute

Put away your digital devices and get tactile

Cultivating a creative culture starts with you

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de·sign·er –noun

1. a person who devises or executes designs, esp. one who creates forms, structures, and patterns, as for works of art or machines.

2. a schemer, intriguer, or plotter.

Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2010.

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DESIGNER

co-creatorparticipant

observer

facilitatorlistener

communicator

ideator

co-conspirator

partner

negotiator

instigator

storyteller

translator

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WHAT’S YOUR SUPER POWER?

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CONTACT:maria@hotstudio.com

twitter: @mgiudice

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