Donation match for nonprofits 2013

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Wednesday August 28th, 2013 Webinar Hosting DonationMatch's Renne Zau How to maximize your fundraising through your Silent Auction

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Renee Zau, Co-founderwww.donationmatch.com

For Nonprofits:In-kind donations at your

fingertips

© 2013 DonationMatch, Inc.

DonationMatch streamlines how

businesses & brands give products and gift

certificates to your charitable events.

© 2013 DonationMatch, Inc.

Renee ZauCo-Founder/CEO

Background

50+ charitable events Nonprofit board member 13 years business

franchisee/mentor

Trailblazer 20132013 Nominee

The Problem

© 2013 DonationMatch, Inc.

300 hourssoliciting event prizes & gifts

YOU

YOU

© 2013 DonationMatch, Inc.

Want:Easier

handling VerificationPromotion

YOU

© 2013 DonationMatch, Inc.

Want:Targeted product

exposure

© 2013 DonationMatch, Inc.

Win-win connections in clicks!

YOU

How It Works

© 2013 DonationMatch, Inc.

1. Your Nonprofit 1. Your Nonprofit ProfileProfile

How It Works

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2a. (Once Approved) Your Event 2a. (Once Approved) Your Event ListingsListings

How It Works

© 2013 DonationMatch, Inc.

2b. Your Event 2b. Your Event ListingsListings

How It Works

© 2013 DonationMatch, Inc.

2c. Your Event 2c. Your Event ListingsListings

What makes you

attractive to businesses & brands

How It Works

© 2013 DonationMatch, Inc.

3a. Find 3a. Find DonationsDonations

How It Works

© 2013 DonationMatch, Inc.

3b. Find 3b. Find DonationsDonations

Request items in

clicks

How It Works

© 2013 DonationMatch, Inc.

4. Event Prep: Print Certificates, 4. Event Prep: Print Certificates, Export DataExport Data

No more data entry!

© 2013 DonationMatch, Inc.

What Nonprofits are Saying

"I just used DonationMatch for our upcoming silent auction gala and found some awesome items! It was easy to use - a perfect site for busy people planning events!"

- Beth S., Program Director, Kids' Turn

"It's [typically] uncomfortable to ask for donations. With your site, the fear of rejection or discomfort is gone! We require fewer volunteers to find items to auction/raffle this way.”

- Cyndy Martin, Treasurer & Walk Co-ChairScleroderma Foundation of Greater San Diego

"Thank you, DonationMatch! Five minutes of inputting our nonprofit info for our event= over $1,000 in donations the very next day!"

- Natalie F., Elementary School PTA President

renee@donationmatch.com

Join Us!www.donationmatch.co

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Auction Fundraising Success

How do we produce a great event every time?

Cater to your patrons!

Fundraising Event Activities

Common ActivitiesSilent AuctionsLive AuctionsFund A Need RafflesWine Pulls

Pre Event DecisionsIdentify what we are trying to achieve?

- Donations, Awareness, New Supporters, Etc…

- This plays a important role choosing what type of activities we want to have.

Who do we want attending the event?

- Current Supports, Attract New Supporters, Affluent Individuals, Etc..

Patron AttractionMarketing our event properly is KEY for the foundation for our

success

Is our event congruent with the type of patron we want to attract?

- Find out what type of activities our patrons would have interest in.

Do we market our events properly (Think Like Corporate America)

- Activities people can participate in: Fun, exciting and fits the patrons- Silent Auctions: Give a sneak preview and open the bidding early- Live Auction: Fun and exciting

Fun & Exciting Flyer Create awareness and excitement!

Improving Our Silent Auction Treat our auctions like a retail store!

- People shop for what they like and others are attracted to the sales.

Find out what our patron like and will spend money on.- Auction Reporting and Tracking - Call and ask

What makes our auction stand out?- Change up our items from year to year- Put items together to create something different and higher value.- More items do not always create more income- Have price points for everyone in the room

Current Must Have Item: Men's watches, Cigar Boxes, Pet Baskets, Candy Baskets, Sporting items during that season, Sports and Celeb Autograph items, Classic Jewelry, Gift Cards to the top restaurants in your area, 3 Day Vacations

It’s Auction Time

Trends in Auction Functionality Mobile & Online Auctions Pre Launching the Auction Pre Authorizing Payment Silent Auction Closing After Live

Mobile BiddingPatron Benefits:

- Creates fun activity for the patrons

- See and bid on items before the event starts

- Instant notification when they get outbid so they don’t forget to rebid

- Allow patrons to enjoy the event and not stand by the bid sheets all night

- Leave right after the auction is over without standing in a long line

Organization BenefitsWhat’s in it for the staff:

- Start Raising money before event starts

- Patron does not have to attend to participate- Less volunteers need to run the auction- Allow the staff to interact with the donors and sponsors- No stressful collecting of bid sheets and data entry- Instant Reporting - Fast and Easy Checkout process

Why Pre Launching Your Auction

This allows us to market and build excitement for our event and the silent auction

Patrons can start their bidding and donations before the event starts

Pre Authorization

Eliminates the checkout process and patrons can now pick up their items with no long lines.

Your Organization always collects the funds and does not have to worry about becoming a bill collector

Increase Auction Activity Promote bidding from the front of the room. Don’t rely on a

text message to move people.

Create a large excitement as the clock ticks down

Leave auction open 10 minutes following the live auction. (This allows those patrons who lost in the live auction to jump back into the silent and bid more)

Checkout

Fast & Efficient - This is the last thing people remember at the end of the night.

- Pre Authorization create a pick up line with no payment- Multiple line for credit card only and one for cash and check- Proper amount of volunteers to help patrons get their items

Tracking for Our Next Event

Whether we use mobile technology or pen and paper we must track the activity in our auctions.

- What items had the most bids- What created the most amount of money- How money people participate - Who bought what - Top donors

Key Points

We must know what type of patrons are attending our event and cater the marketing to them. (Increase attendance and participation)

Know what your patrons will be interested in purchasing in the auction

Create a fun, enjoyable and easy way for individuals to bid and donate

Develop a fast process for our patrons to checkout

Follow up with you patron and donors right away

renee@donationmatch.com

Join Us!www.donationmatch.co

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