Does Your Marketing Educate?

Educators Make Good Marketers

They Define Gaps

Analyze trainingneeds

Designcurriculum to bridge the "Gap"

Form series ofuseful lessons

Design and deliver training

Research targetmarket challenge

Design contentto addresschallenges

Prepare series ofvaluable content

Demonstrate howto solve problems

MARKETERSEDUCATORS

1

They Bridge Gaps

EDUCATORS MARKETERS

Design content

Explain Explain

Educate

Provide solutions

Help prospectsget to wherethey want to be

Demonstrate

Walk studentsthrough learningprocess

Design content

2

Educate

Ask self discovery questions

?

Ask probingquestions

Lead prospectscloser to brand

Identify what'smissing

Createawareness

EDUCATORS MARKETERS

They Ask Questions3

Createawareness

?

Set up action plan & structures towards goals

?I amListening

Trained to listenfor NEEDS

Monitorconversationsand topics ofconcern

Watch customerbehaviors

Organize surveys: listen to views.

Understand the importance of observing and listening

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EDUCATORS MARKETERS

They Listen4