Do You Hear What I Hear?

Cheryl Bledsoe,@CherylBle

DO YOU HEAR WHAT I HEAR?

WHO AM I?

• Emergency Manager

• Wife, Mother to 2 Young Kids

• Community & Church Volunteer

• Half-Marathoner

• Political Candidate

SOCIAL BY NECESSITY

• Balancing Many Roles,

• Evaluate Situations Quickly,

• Perceptions Influenced by Peers & Family

• More Inputs Today than 5 years ago

TODAY’S OBJECTIVES

• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership

SOCIAL MEDIA CHANGES COMMUNICATION

• Provides the ability for information to be shared rapidly

• Increases the amount of visual data that is available from people “on the scene”

• Offers Agencies access to a haystack of information

WHY SHOULD YOU CARE?

Breaking News &

Situational InfoBecome

Your News Media

Critical Review of Your PR Strategy

Involving Your Community = Key For Many

MORE IMPORTANTLY?

Relationships Matter

• Partnerships • Funding• Message

Amplification• Fresh Ideas

BENEFITS OF SOCIAL COMMUNICATIONS

• Find the Energy Hubs

• Reputations / Credibility

• Trust

• Interest / Engagement

• Confusion

• Customer Service Concerns

WHAT CAN YOU LEARN IF YOU LISTEN?

HOW TO LISTEN

• Become Familiar with Social Media Capabilities

• Social Networks like Facebook & Twitter

• Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest

• Use Social Media to Gather Your Daily News

• Twitter Advanced Search

• Use Social Aggregators like IceRocket, Topsy or Addictomatic

PROACTIVE LEADERSHIP

PROACTIVE LEADERSHIP

PROACTIVE LEADERSHIP

QUESTIONS & DISCUSSION?

Cheryl Bledsoe503-250-4882cherylble@gmail.comhttp://www.slideshare.net/cherylble